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Whois & Analysis for aarp.com

Nov 10, 2019 7:06 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
AARP
• Organization
AARP
• Address
601 E ST NW
• City
WASHINGTON
• Zip Code
20049-0001
• State
DC
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
Network Solutions, LLC
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for aarp.com

SEO SCORE

aarp.com
Make your link ↑ do-follow
69

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
AARP See more
• Category
Health & Fitness
• Online since
June 20, 1997 Explore Wayback Machine
• Age
26 years, 10 months, 9 days

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for aarp.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

ⓘ Redirection
aarp.com redirects to https://aarp.org
❌ SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
✅ Title Tag
AARP® Official Site - Join & Explore the Benefits
Length: 54 (recommended: 10 to 70)
✅ Meta Description
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.
Length: 148 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

AARP® Official Site - Join & Explore the Benefits

http://aarp.com

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.

Mobile Version

http://aarp.com

AARP® Official Site - Join & Explore the Benefits

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.aarp.org/content/aarpe/en/home.html en-us
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://aarp.com https://www.aarp.org/
https://aarp.com HTTP header error
http://www.aarp.com https://www.aarp.org/
https://www.aarp.com HTTP header error
✅ Robots.txt
https://www.aarp.org/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width,initial-scale=1
ⓘ robots index,follow
ⓘ language english

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aarp.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
AARP Confidence: 84% Arrow up

AARP, Inc., formerly the American Association of Retired Persons, is a United States-based interest group with a membership founded in 1958 by Ethel Percy Andrus, Ph.D., a retired educator from California, and Leonard Davis, later the founder of the Colonial Penn Group of insurance companies.
Nonprofit organization Confidence: 70% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.
Nonpartisanism Confidence: 69% Arrow up

In political science, nonpartisanism is a lack of affiliation with a political party.

Some organizations claiming to be nonpartisan are truly such; others are nominally nonpartisan (for reasons of law or public perception) but closely follow the policies of a political party.
Organization Confidence: 65% Arrow
Welfare Confidence: 64% Arrow

WEBSITE SPEED

✅ aarp.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aarp.com looks like on a mobile device such as an iPhone.

Tablet
How aarp.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 25% #f0f0f0
  • 20% #ffffff
  • 5% #c04030
  • 4% #707060
  • 4% #606050
  • 4% #404030
  • 4% #003040
  • 4% #505040
  • 3% #202010
  • 3% #303020
  • 3% #a02020
  • 2% #d08070

Text/code ratio

ⓘ aarp.com's text/code ratio is 4.70%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.70%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 18
  • <H3> 18
  • <H4> 0
  • <H5> 14
  • <H6> 0
<H1>
Top level heading
More veterans to get long-awaited caregiver benefits
Working for you to lower prescription drug prices
<H2>
2nd level heading
Your membership
Today's hot deals
Join or renew today & save 25%
Latest news and advice
Video spotlight see all
SEE MORE
<H3>
3rd level heading
The aarp minute: health in rural vs. urban areas
Rebuilding paradise: california town rebounds after fire
Medicare premiums, deductibles rising
Volunteer salutes departed veterans
Don't miss out on tax-gain harvesting
SEE MORE
<H5>
5th level heading
Membership
Member benefits
Disrupt aging
Communities
ınformation for you
SEE MORE
❌ Alt attributes Arrow up

We found 50 images on this website.
4 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on aarp.com http://aarpO7.net/b/ss/aarpglobal/1/H--NS/0 1
Image with missing alt attribute found on aarp.com https://mpp.vindicosuite.com/conv/v=5;m=1;t=26002;ts=<timestamp_here data-ps-id=1 > 1
Image with missing alt attribute found on aarp.com https://bat.bing.com/action/0?ti=5562307&Ver=2&mid=21166a78-9a82-a05d-7926-ccda870d6ec9&pi=0&lg=en-U... 1
Image with missing alt attribute found on aarp.com https://bat.bing.com/action/0?ti=4031227&Ver=2&mid=aa60ffb4-1c42-46a7-dc0d-fb4eed2e9ac0&pi=0&lg=en-U... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on aarp.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 20.994
  • Likes 6.084
  • Shares 12.095
  • Comments 2.815

DOMAIN REGISTRAR

ⓘ Domain Registrar NETWORK SOLUTIONS, LLC
ⓘ Registration Date 06/20/1997 26 years, 10 months, 9 days ago
ⓘ Last Modified 07/06/2017 6 years, 9 months, 22 days ago
ⓘ Expiration Date 06/19/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns83.ultradns.com 156.154.64.83 Flag for United StatesUnited States
pdns83.ultradns.net 156.154.65.83 Flag for United StatesUnited States
pdns83.ultradns.biz 156.154.66.83 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Internet Media Network
  • ⓘ IP Address
  • 204.74.99.100
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Illinois , Chicago
  • ⓘ Latitude and Longitude
  • 41.8781 : -87.6298
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