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Whois & Analysis for adp.com

Oct 30, 2019 10:58 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for adp.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Business Software
• Online since
• Age
32 years, 10 months, 5 days
• Alexa Rank
#456, adp.com is in the world's top 500 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 1, 2021.
Title Tag
Payroll, HR and Tax Services | ADP Official Site
Length: 48 (recommended: 10 to 70)
Meta Description
ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.
Length: 115 (recommended: 50 to 160)
Google preview
Desktop Version

Payroll, HR and Tax Services | ADP Official Site

https://adp.com

ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.

Mobile Version

https://adp.com

Payroll, HR and Tax Services | ADP Official Site

ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots all

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adp.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Automatic Data Processing Confidence: 79% Arrow up

ADP, LLC., is an American provider of human resources management software and services.

ADP was formerly one of four American companies to get a AAA credit rating from Standard & Poor's (S&P) and Moody's, but S&P and Moody's downgraded ADP to AA in April 2014, after the dealer services unit spin off.

Service (economics) Confidence: 73% Arrow up

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

Payroll Confidence: 71% Arrow up

A payroll is a company's list of its employees, but the term is commonly used to refer to: the total amount of money that a company pays to its employees.

E-commerce Confidence: 70% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Industry Confidence: 70% Arrow up

Industry is the production of goods or related services within an economy.

The major source of revenue of a group or company is the indicator of its relevant industry.

When a large group has multiple sources of revenue generation, it is considered to be working in different industries.

Manufacturing industry became a key sector of production and labour in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies.

This came through many successive rapid advances in technology, such as the production of steel and coal.

WEBSITE SPEED

adp.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

71%

adp.com is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #456 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • adp.com daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (88.2%)
  • Flag for CanadaCanada (4.9%)
  • Flaf icon for other countryOthers (6.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #3.743
Flag for United States of AmericaUnited States of America #116
Flag for CanadaCanada #231
Flag for JapanJapan #9.516

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adp.com looks like on a mobile device such as an iPhone.

Tablet
How adp.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #ffffff
  • 24% #f0f0f0
  • 10% #203090
  • 5% #fffff0
  • 4% #e0d0d0
  • 4% #fff0f0
  • 2% #d0a0a0
  • 2% #e0b0b0
  • 2% #e0c0c0
  • 2% #403010
  • 1% #f0ffff
  • 1% #e0d0c0

Text/code ratio

adp.com's text/code ratio is 10.15%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.15%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 9
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Simplify hr and payroll
<H2>
2nd level heading
Payroll and hcm solutions that meet your needs
Payroll
Top-rated hr and payroll products
Awards and recognition
<H3>
3rd level heading
See how adp can work for you
Time & attendance
Talent
Benefits
Hr services
<H4>
4th level heading
How adp® works for others like you
Alt attributes Arrow up

We found 50 images on this website.
37 ALT attributes are missing on your image tags. The issue affects 33 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on adp.com https://www.adp.com/-/media/42AF4D70455D4D639DF93AC597C5DC6A.ashx 1
Image with missing alt attribute found on adp.com /-/media/adp/redesign2018/ui/icn-close-white.ashx?la=en&hash=C09CCC222E59B39228AD5608FB682FD4CC9E708... 1
Image with missing alt attribute found on adp.com /-/media/adp/redesign2018/images/home/img_home_mobile_091019.ashx?la=en&hash=F9833FD24BE685630EC10AA... 1
Image with missing alt attribute found on adp.com /-/media/adp/redesign2018/images/home/img-hp-solution-wizard.ashx?la=en&hash=B6E45DFCB041E8A2A7AE064... 1
Image with missing alt attribute found on adp.com /-/media/adp/redesign2018/images/home/1-49-employees-icon.ashx?la=en&hash=E457C7628A4E28F532A4157106... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 37 images on adp.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 9.475
  • Likes 1.588
  • Shares 7.119
  • Comments 768

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 06/23/1991 32 years, 10 months, 5 days ago
Last Modified 09/29/2018 5 years, 6 months, 27 days ago
Expiration Date 06/30/2023 Expired
Nameservers Arrow up
Host IP Address Country
dns2.adp.com 170.146.146.170 Flag for United StatesUnited States
dns1.adp.com 170.146.170.146 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Automatic Data Processing, Inc.
  • IP Address
  • 170.146.93.56
  • Country
  • Flag for United StatesUnited States
  • Region
  • Georgia , Atlanta
  • Latitude and Longitude
  • 33.749 : -84.388
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