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Whois & Analysis for adroll.com

Oct 30, 2019 12:07 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for adroll.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing  >  Advertising
• Online since
October 13, 2004 Explore Wayback Machine
• Age
19 years, 6 months, 14 days
• Alexa Rank
#18.611, adroll.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for adroll.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 15, 2019.
Title Tag
AdRoll - Digital Marketing & Growth Marketing Platform | AdRoll
Length: 68 (recommended: 10 to 70)
Meta Description
With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth platform.
Length: 295 (recommended: 50 to 160)
Google preview
Desktop Version

AdRoll - Digital Marketing & Growth Marketing Platform | AdRoll

https://adroll.com

With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one...

Mobile Version

https://adroll.com

AdRoll - Digital Marketing & Growth Marketing Platform | AdRoll

With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measu...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adroll.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Digital marketing Confidence: 77% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Brand Confidence: 70% Arrow up

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

Loyalty program Confidence: 70% Arrow up

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

These programs exist covering most types of business, each one having varying features and rewards schemes.

Multichannel marketing Confidence: 64% Arrow

WEBSITE SPEED

adroll.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.6s

This domain loads at the median speed of 2.6 seconds.

Speed Percentile

29%

adroll.com is faster than approximately 29 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #18.611 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • adroll.com daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (14.2%)
  • Flag for United States of AmericaUnited States of America (63.8%)
  • Flag for CanadaCanada (3.6%)
  • Flaf icon for other countryOthers (18.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #7.137
Flag for SingaporeSingapore #5.917
Flag for BangladeshBangladesh #9.587
Flag for PakistanPakistan #37.836
Flag for United States of AmericaUnited States of America #4.201

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adroll.com looks like on a mobile device such as an iPhone.

Tablet
How adroll.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #ffffff
  • 31% #303070
  • 7% #f0f0f0
  • 4% #404070
  • 3% #f07090
  • 2% #505090
  • 2% #f0f0ff
  • 2% #6060a0
  • 1% #7070b0
  • 1% #ffe0f0
  • 1% #503070
  • 1% #e070a0

Text/code ratio

adroll.com's text/code ratio is 12.35%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 12.35%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 0
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
We level the playing field for d2c brands
<H2>
2nd level heading
People buy more from brands they love
Grow your brand
Grow your sales
Grow their loyalty
All in one place
<H4>
4th level heading
Make the most of moments that matter
ıncrease customer lifetime value
Connect & create a seamless customer experience
Be seen in more places
Alt attributes Arrow up

We found 35 images on this website.
32 ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 32 images on adroll.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.718
  • Likes 492
  • Shares 3.886
  • Comments 340

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 10/13/2004 19 years, 6 months, 14 days ago
Last Modified 10/17/2019 4 years, 6 months, 10 days ago
Expiration Date 10/13/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p02.nsone.net 198.51.44.2 Flag for United StatesUnited States
dns2.p02.nsone.net 198.51.45.2 Flag for United StatesUnited States
dns3.p02.nsone.net 198.51.44.66 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.68.182.72
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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