Whois & Analysis for adspeed.net

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server.

This form of online advertising entails embedding an advertisement into a web page.

It is intended to attract traffic to a website by linking to the website of the advertiser.

In many cases, banners are delivered by a central ad server.

When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents).

This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.

Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.

Ad serving describes the technology and service that places advertisements on web sites.

Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.

DoubleClick for Publishers (DFP), formerly called Google Dart, is an advertisement software as a service application run by Google.

It can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.

Should a publisher not sell out all their available ad inventory, it can choose to run either other ad networks or AdSense ads as remnant inventory in DoubleClick for Publishers.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a provider.

The verb "to stream" refers to the process of delivering or obtaining media in this manner; the term refers to the delivery method of the medium, rather than the medium itself, and is an alternative to file downloading, a process in which the end-user obtains the entire file for the content before watching or listening to it.