Whois & Analysis for adthrive.com

A page view (PV) or page impression is a request to load a single HTML file (web page) of an Internet site.

On the World Wide Web, a page request would result from a web surfer clicking on a link on another "page" pointing to the page in question.

This is in contrast to a hit, which refers to a request for any file from a web server.

There may, therefore, be many hits per page view since an HTML page can contain multiple files—images, CSS, etc.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

A blog (a truncation of the expression weblog) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts").

Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.

Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic.

In the 2010s, "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and sometimes professionally edited.

MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic.

The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media.

Blog can also be used as a verb, meaning to maintain or add content to a blog.

Content management (CM), is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium.

When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.

Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.

The process is complex enough to manage that several large and small commercial software vendors such as Interwoven and Microsoft offer content management software to control and automate significant aspects of the content lifecycle.