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Whois & Analysis for aesop.com

Dec 24, 2019 11:18 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Victoria
• Country Code
AU
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Arq Group Limited DBA Melbourne IT
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for aesop.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Education
• Online since
October 12, 1998 Explore Wayback Machine
• Age
25 years, 6 months, 9 days

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 26, 2020.
Title Tag
Aesop
Length: 5 (recommended: 10 to 70)
Meta Description
Aesop offers skin, hair and body care formulations created with meticulous attention to detail, and with efficacy and sensory pleasure in mind.
Length: 143 (recommended: 50 to 160)
Google preview
Desktop Version

Aesop

https://aesop.com

Aesop offers skin, hair and body care formulations created with meticulous attention to detail, and with efficacy and sensory pleasure in mind.

Mobile Version

https://aesop.com

Aesop

Aesop offers skin, hair and body care formulations created with meticulous attention to detail, and with efficacy and sensory plea...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aesop.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Aesop Confidence: 73% Arrow up

Aesop (Aisōpos; c.

620 – 564 BCE) was a Greek fabulist and story teller credited with a number of fables now collectively known as Aesop's Fables.

Although his existence remains unclear and no writings by him survive, numerous tales credited to him were gathered across the centuries and in many languages in a storytelling tradition that continues to this day.

Many of the tales are characterized by animals and inanimate objects that speak, solve problems, and generally have human characteristics.

Perception Confidence: 73% Arrow up

Perception (from the Latin perceptio, percipio) is the organization, identification, and interpretation of sensory information in order to represent and understand the environment.

All perception involves signals in the nervous system, which in turn result from physical or chemical stimulation of the sense organs.

For example, vision involves light striking the retina of the eye, smell is mediated by odor molecules, and hearing involves pressure waves.

Perception is not the passive receipt of these signals, but is shaped by learning, memory, expectation, and attention.

Mind Confidence: 73% Arrow up

The mind is a set of cognitive faculties including consciousness, perception, thinking, judgement, and memory.

It is usually defined as the faculty of an entity's reasoning and thoughts.

It holds the power of imagination, recognition, and appreciation, and is responsible for processing feelings and emotions, resulting in attitudes and actions.

Human body Confidence: 72% Arrow up

The human body is the entire structure of a human being.

It is composed of many different types of cells that together create tissues and subsequently organ systems.

They ensure homeostasis and the viability of the human body.

Skin Confidence: 71% Arrow up

Skin is the soft outer tissue covering vertebrates.

Other animal coverings, such as the arthropod exoskeleton have different developmental origin, structure and chemical composition.

The adjective cutaneous means "of the skin" (from Latin cutis, skin).

In mammals, the skin is an organ of the integumentary system made up of multiple layers of ectodermal tissue, and guards the underlying muscles, bones, ligaments and internal organs.

Skin of a different nature exists in amphibians, reptiles, and birds.

All mammals have some hair on their skin, even marine mammals like whales, dolphins, and porpoises which appear to be hairless.

WEBSITE SPEED

aesop.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

32%

aesop.com is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aesop.com looks like on a mobile device such as an iPhone.

Tablet
How aesop.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #f0f0e0
  • 23% #d0d0b0
  • 9% #c0a080
  • 8% #e0c0a0
  • 4% #202020
  • 3% #f0f0f0
  • 2% #b09070
  • 2% #e0e0d0
  • 1% #c09060
  • 1% #e0d0c0
  • 1% #a08060
  • 1% #fff0e0

Text/code ratio

aesop.com's text/code ratio is 2.73%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.73%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 3
  • <H4> 0
  • <H5> 20
  • <H6> 0
<H1>
Top level heading
Gifts for gods, mortals, and muses alike.
<H2>
2nd level heading
Shipping fees and delivery times
Generous, thoughtful, swift: aesop’s digital gift card.
Store locator
Gifts for every character
Gifts to surprise and delight
<H3>
3rd level heading
Standard shipping
2-day express
Overnight
<H5>
5th level heading
Visit
Resurrection duet
States of being: aromatique room spray trio (2)
Déodorant
Aesop: the book
Alt attributes Arrow up

We found 18 images on this website.
3 ALT attributes are missing on your image tags.

Image Image URL Occurrences

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on aesop.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 563
  • Likes 233
  • Shares 170
  • Comments 160

DOMAIN REGISTRAR

Domain Registrar ARQ GROUP LIMITED DBA MELBOURNE IT
Registration Date 10/12/1998 25 years, 6 months, 9 days ago
Last Modified 08/10/2018 5 years, 8 months, 12 days ago
Expiration Date 10/11/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.mitdps.net 203.55.142.17 Flag for AustraliaAustralia
ns2.mitdps.net 203.55.143.17 Flag for AustraliaAustralia
ns3.mitdps.net 203.55.142.18 Flag for AustraliaAustralia

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.64.101.54
  • Country
  • Flag for AustraliaAustralia
  • Region
  • New South Wales , Sydney
  • Latitude and Longitude
  • -33.8591 : 151.2002
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