mobile
Mobile menu

Whois & Analysis for amazon.com

May 4, 2021 8:59 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Hostmaster, Amazon Legal Dept.
• Organization
Amazon Technologies, Inc.
• Address
P.O. Box 8102
• City
Reno
• Zip Code
89507
• State
NV
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for amazon.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
Arrow
Make your meta description eloquent and appealing, neither too short nor too long.
Arrow

OVERVIEW

• Domain Owner
Amazon Technologies, Inc. See more
• Category
Shopping
• Online since
October 31, 1994 Explore Wayback Machine
• Age
29 years, 5 months, 17 days
• Alexa Rank
#12, amazon.com is in the world's top 100 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for amazon.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on November 25, 2021.
Title Tag
Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more
Length: 87 (recommended: 10 to 70)
Meta Description
Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else.
Length: 321 (recommended: 50 to 160)
Google preview
Desktop Version

Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books...

https://amazon.com

Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & acc...

Mobile Version

https://amazon.com

Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books...

Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, com...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by amazon.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Amazon (company) Confidence: 86% Arrow up

Amazon.com, Inc., doing business as Amazon, is an American electronic commerce and cloud computing company based in Seattle, Washington, that was founded by Jeff Bezos on July 5, 1994.

The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales.

The amazon.com website started as an online bookstore and later diversified to sell video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry.

The company also produces consumer electronics—Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services (IaaS and PaaS).

Amazon also sells certain low-end products under its in-house brand AmazonBasics.

Online shopping Confidence: 80% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Sports equipment Confidence: 75% Arrow up

Sporting equipment, also called sporting goods, has various forms depending on the sport, but it is essential to complete the sport.

The equipment ranges from balls, to nets, and to protective gear like helmets.

Sporting equipment can be used as protective gear or as tool used to help the athletes play the sport.

Over time, sporting equipment has evolved because sports have started to require more protective gear to prevent injuries.

Sporting equipment may be found in any department store.

Jewellery Confidence: 75% Arrow up

Jewellery (British English) or jewelry (American English) consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks.

Jewellery may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example.

For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery.

The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

Personal care Confidence: 75% Arrow up

Personal care or toiletries are consumer products used in personal hygiene and for beautification.

Subsectors.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on amazon.com

TRAFFIC

This website is ranked #12 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • amazon.com daily visitors distribution - Total: 18 countries
  • Flag for IndiaIndia (6.0%)
  • Flag for United States of AmericaUnited States of America (62.0%)
  • Flag for JapanJapan (3.7%)
  • Flaf icon for other countryOthers (28.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #11
Flag for EgyptEgypt #19
Flag for SingaporeSingapore #5
Flag for TurkeyTurkey #38
Flag for Venezuela (Bolivarian Republic of)Venezuela (Bolivarian Republic of) #17

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How amazon.com looks like on a mobile device such as an iPhone.

Tablet
How amazon.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 15% #f0f0f0
  • 14% #ffffff
  • 11% #ffa0a0
  • 11% #f0a090
  • 9% #ffe0d0
  • 7% #e0c0c0
  • 6% #202030
  • 3% #f0e0e0
  • 3% #f0d0d0
  • 3% #102020
  • 2% #c0a090
  • 2% #b09080

Text/code ratio

amazon.com's text/code ratio is 1.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 21
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Amazonbasics
Shop by category
Find your ideal tv
Sign in for the best experience
Shop top categories
Alt attributes Arrow up

We found 83 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on amazon.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 10.293.185
  • Likes 2.117.870
  • Shares 7.287.552
  • Comments 887.754

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 10/31/1994 29 years, 5 months, 17 days ago
Last Modified 08/26/2019 4 years, 7 months, 24 days ago
Expiration Date 10/30/2024 6 months, 16 days from now
Nameservers Arrow up
Host IP Address Country
pdns1.ultradns.net 204.74.108.1 Flag for United StatesUnited States
ns2.p31.dynect.net 204.13.250.31 Flag for United StatesUnited States
ns1.p31.dynect.net 208.78.70.31 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.239.28.85
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
SHARE THIS PAGE