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Whois & Analysis for amersports.com

Nov 17, 2019 8:50 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
AMER SPORTS EUROPE SERVICES GMBH
• State
N/C
• Country Code
DE
• Domain Registrar
Desktop screen Desktop screenshot for amersports.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
AMER SPORTS EUROPE SERVICES GMBH See more
• Category
Sports
• Online since
August 2, 2000 Explore Wayback Machine
• Age
23 years, 8 months, 25 days
• Alexa Rank
#143.650, amersports.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on May 19, 2021.
Title Tag
Home | Amer Sports
Length: 18 (recommended: 10 to 70)
Meta Description
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx,, Suunto and Precor.
Length: 146 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Amer Sports

https://amersports.com

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx,, Suunto and Precor.

Mobile Version

https://amersports.com

Home | Amer Sports

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx,, Suun...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by amersports.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Arc'teryx Confidence: 94% Arrow up

Arc'teryx (stylized É…RC'TERYX) is a Canadian outdoor clothing and sporting goods company founded in North Vancouver, British Columbia, in 1989.

The name and logo of Arc'teryx refer to the Archaeopteryx, the earliest known bird.

The logo is based on the "Berlin specimen" of the bird, the most complete skeleton found to date.

Suunto Confidence: 93% Arrow up

Suunto Oy is a company that manufactures and markets sports watches, dive computers, compasses and precision instruments.

Headquartered in Vantaa, Finland, Suunto employs more than 300 people worldwide, and its products are sold in over 100 countries.

Although globally active, the HQ is placed next to the factory, in which most of the work stages are still handcrafted.

Suunto is a subsidiary of Amer Sports Corporation with sister brands Wilson, Atomic, Sports Tracker, Salomon, Precor, Arc'teryx and Mavic.

Amer Sports Confidence: 92% Arrow up

Amer Sports Corporation (formerly Amer-Yhtymä Oyj) is a Finnish headquartered sporting goods company with brands including Salomon, Wilson Sporting Goods, Atomic Skis, Arc’teryx, Mavic, Suunto, ENVE Composites, and Precor.

Salomon Group Confidence: 78% Arrow up

The Salomon Group (also just known as "Salomon") is a sports equipment manufacturing company that originated in Annecy, France.

The company was started in 1947 by François Salomon, his wife, and son Georges (1925-2010).

In 1997, it was acquired by Adidas in a $1Bn deal.

Wilson Sporting Goods Confidence: 78% Arrow up

The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois.

Since 1989, it has been a foreign subsidiary of the Finnish group Amer Sports.

WEBSITE SPEED

amersports.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

60%

amersports.com is faster than approximately 60 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #143.650 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • amersports.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (66.5%)
  • Flaf icon for other countryOthers (33.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #53.066

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How amersports.com looks like on a mobile device such as an iPhone.

Tablet
How amersports.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #100000
  • 15% #f0f0f0
  • 15% #000000
  • 13% #304050
  • 9% #ffffff
  • 3% #b0c0d0
  • 3% #c0c0d0
  • 2% #90a0b0
  • 2% #a0b0c0
  • 1% #503020
  • 1% #7090a0
  • 1% #301000

Text/code ratio

amersports.com's text/code ratio is 6.72%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.72%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 8
  • <H3> 12
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Amer sports
ınvestors
Tender offer
Newsroom
Salomon opens new experience store in germany’s outdoor capital munich
<H3>
3rd level heading
Latest stock exchange releases
Mascot bidco oy has gained title to all the shares in amer sports corporation and the shares have been delisted from nasdaq helsinki
Arbitral tribunal has confirmed mascot bidco oy’s redemption right regarding amer sports corporation’s shares and trading in amer sports shares has been suspended
Amer sports financial information in anta sports’ half-year report
Amer sports corporation applies for delisting of its shares from nasdaq helsinki
Alt attributes Arrow up

We found 37 images on this website.
7 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on amersports.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.280
  • Likes 103
  • Shares 1.066
  • Comments 111

DOMAIN REGISTRAR

Domain Registrar NAMESHIELD SAS
Registration Date 08/02/2000 23 years, 8 months, 25 days ago
Last Modified 07/18/2019 4 years, 9 months, 11 days ago
Expiration Date 08/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.observatoiredesmarques.fr 80.74.69.8 Flag for FranceFrance
ns3.nameshield.net 45.63.17.113 Flag for United StatesUnited States
obs.ns1.fr 81.92.84.146 Flag for FranceFrance

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 192.230.74.108
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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