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Whois & Analysis for annies.com

Nov 7, 2019 3:23 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills Inc
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for annies.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
General Mills Inc See more
• Category
Food & Drink  >  Health / Low-Fat Cooking
• Online since
• Age
28 years, 11 months, 2 days
• Alexa Rank
#267.062, annies.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on November 26, 2019.
Title Tag
Annie's Homegrown: Organic for Everybunny
Length: 41 (recommended: 10 to 70)
Meta Description
Annie's makes delicious and nourishing foods that are good for the planet, too. Try our mac & cheese, yogurt, cereal, soup snacks, dressings, and more!
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Annie's Homegrown: Organic for Everybunny

https://annies.com

Annie's makes delicious and nourishing foods that are good for the planet, too. Try our mac & cheese, yogurt, cereal, soup snacks, dressings, and more!

Mobile Version

https://annies.com

Annie's Homegrown: Organic for Everybunny

Annie's makes delicious and nourishing foods that are good for the planet, too. Try our mac & cheese, yogurt, cereal, soup sna...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by annies.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Annie's Homegrown Confidence: 90% Arrow up

Annie's Homegrown is a Berkeley, California-based maker of "natural" and organic pastas, meals and snacks owned by General Mills.

The company was founded in Hampton, Connecticut by Annie Withey and Andrew Martin, who previously founded Smartfood popcorn along with Ken Martin.

It is perhaps best known for its macaroni and cheese product line, which comes in shell form and bunny rabbit shapes, and is the second best selling macaroni and cheese in the United States.

Their mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval".

The company also produces Annie's Naturals, which consists of condiments, dressings, and barbecue sauces.

In January 2012, Annie's introduced a line of certified organic rising crust frozen pizzas.

Yogurt Confidence: 84% Arrow up

Yogurt, yoghurt, or yoghourt (or; from; other spellings listed ) is a food produced by bacterial fermentation of milk.

The bacteria used to make yogurt are known as "yogurt cultures".

Fermentation of lactose by these bacteria produces lactic acid, which acts on milk protein to give yogurt its texture and characteristic tart flavor.

Cow's milk is commonly available worldwide, and, as such, is the milk most commonly used to make yogurt.

Milk from water buffalo, goats, ewes, mares, camels, and yaks is also used to produce yogurt where available locally.

Milk used may be homogenized or not (milk distributed in many parts of the world is homogenized); both types may be used, with substantially different results.

In North America, yogurt is sold plain, sweetened (with honey, sugar, or sugar substitutes), or sweetened and flavoured with fruit, vanilla, coffee and other flavours.

Cereal Confidence: 79% Arrow up

A cereal is any grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, germ, and bran.

Cereal grains are grown in greater quantities and provide more food energy worldwide than any other type of crop and are therefore staple crops.

Edible grains from other plant families, such as buckwheat (Polygonaceae), quinoa (Amaranthaceae) and chia (Lamiaceae), are referred to as pseudocereals.

Cheese Confidence: 76% Arrow up

Cheese is a food derived from milk that is produced in a wide range of flavors, textures, and forms by coagulation of the milk protein casein.

It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep.

During production, the milk is usually acidified, and adding the enzyme rennet causes coagulation.

The solids are separated and pressed into final form.

Some cheeses have molds on the rind, the outer layer, or throughout.

Most cheeses melt at cooking temperature.

Soup Confidence: 74% Arrow up

Soup is a primarily liquid food, generally served warm or hot (but may be cool or cold), that is made by combining ingredients such as meat and vegetables with stock, juice, water, or another liquid.

Hot soups are additionally characterized by boiling solid ingredients in liquids in a pot until the flavors are extracted, forming a broth.

WEBSITE SPEED

annies.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.5s

This domain loads at the median speed of 2.5 seconds.

Speed Percentile

32%

annies.com is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #267.062 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • annies.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (92.7%)
  • Flaf icon for other countryOthers (7.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #70.870

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How annies.com looks like on a mobile device such as an iPhone.

Tablet
How annies.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #f0f0f0
  • 9% #fff0f0
  • 2% #f0fff0
  • 2% #704090
  • 2% #f0f0ff
  • 2% #806090
  • 2% #803090
  • 1% #fff0ff
  • 1% #f0e0e0
  • 1% #9060a0
  • 1% #806060
  • 1% #503070

Text/code ratio

annies.com's text/code ratio is 1.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 18
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Get good stuff
ınstagram
<H3>
3rd level heading
Crackers (2)
Snack bars (2)
Cereal (2)
Mac and cheese (2)
Fruit snacks (2)
Alt attributes Arrow up

We found 47 images on this website.
43 ALT attributes are missing on your image tags. The issue affects 25 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on annies.com https://ct.pinterest.com/v3/?tid=2614530803361&noscript=1 1
Image with missing alt attribute found on annies.com https://ct.pinterest.com/v3/?tid=2614530803361&event=pagevisit&noscript=1 1
Image with missing alt attribute found on annies.com https://www.facebook.com/tr?id=1307099099301131&ev=PageView&noscript=1 1
Image with missing alt attribute found on annies.com https://www.annies.com/wp-content/themes/annies/images/annies-2016/logo.png 1
Image with missing alt attribute found on annies.com https://www.annies.com/wp-content/uploads/2019/06/products-row_F20_cheddarbunnies.png 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 43 images on annies.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 170
  • Likes 30
  • Shares 126
  • Comments 14

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 05/22/1995 28 years, 11 months, 2 days ago
Last Modified 05/19/2018 5 years, 11 months, 5 days ago
Expiration Date 05/23/2020 Expired
Nameservers Arrow up
Host IP Address Country
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Colorado Internet Cooperative Association
  • IP Address
  • 204.144.129.160
  • Country
  • Flag for United StatesUnited States
  • Region
  • Colorado , Denver
  • Latitude and Longitude
  • 39.7593 : -104.9651

FOOD & DRINK > HEALTH / LOW-FAT COOKING COMPETITORS IN UNITED STATES

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