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Whois & Analysis for autotrader.com

Dec 7, 2019 10:29 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Organization
Autotrader.com
• City
Atlanta
• Zip Code
30319
• State
GA
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
CSC CORPORATE DOMAINS, INC.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for autotrader.com

SEO SCORE

autotrader.com
Make your link ↑ do-follow
66

✅ 7 criteria passed
❌ 4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Set a meta content-type (or meta charset) for your website.
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OVERVIEW

• Domain Owner
Autotrader.com See more
• Category
Automotive  >  Buying/Selling Cars
• Online since
May 15, 1995 Explore Wayback Machine
• Age
28 years, 11 months, 16 days
• Alexa Rank
#1.530, autotrader.com is in the world's top 2.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for autotrader.com.

Beauty and simplicity.

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 27, 2020.
✅ Title Tag
New Cars, Used Cars - Find Cars for Sale and Reviews at Autotrader
Length: 66 (recommended: 10 to 70)
❌ Meta Description
Find used cars and new cars for sale at Autotrader. With millions of cars, finding your next new car or used car and the car reviews and information you're looking for is easy at Autotrader.
Length: 190 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

New Cars, Used Cars - Find Cars for Sale and Reviews at Autotrader

https://autotrader.com

Find used cars and new cars for sale at Autotrader. With millions of cars, finding your next new car or used car and the car reviews and information you're looking f...

Mobile Version

https://autotrader.com

New Cars, Used Cars - Find Cars for Sale and Reviews at Autotrader

Find used cars and new cars for sale at Autotrader. With millions of cars, finding your next new car or used car and the car revie...

❌ Encoding
No language/character encoding is specified
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://autotrader.com https://www.autotrader.com/
https://autotrader.com https://www.autotrader.com/
http://www.autotrader.com http://www.autotrader.com/
https://www.autotrader.com https://www.autotrader.com/
✅ Robots.txt
https://www.autotrader.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by autotrader.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Used Cars Confidence: 64% Arrow up

Used Cars is a 1980 American satirical comedy film, co-written by Robert Zemeckis and Bob Gale, and directed by Zemeckis.

Rudy Russo (Kurt Russell) is a devious car salesman working for affable but monumentally unsuccessful used car dealer Luke Fuchs (Jack Warden).

Luke's principal rival, located directly across the street, is his more prosperous brother, Roy L.

Fuchs (also played by Warden), who is scheming to take over Luke's lot.

The film also stars Deborah Harmon and Gerrit Graham, and the supporting cast includes Frank McRae, David L.

Lander, Michael McKean, Al Lewis, Dub Taylor, Harry Northup, Dick Miller, and Sarah Wills.
Used car Confidence: 63% Arrow up

A used car, a pre-owned vehicle, or a secondhand car, is a vehicle that has previously had one or more retail owners.

Used cars are sold through a variety of outlets, including franchise and independent car dealers, rental car companies, leasing offices, auctions, and private party sales.

Some car retailers offer "no-haggle prices," "certified" used cars, and extended service plans or warranties.

WEBSITE SPEED

✅ autotrader.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

autotrader.com is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #1.530 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • autotrader.com daily visitors distribution - Total: 8 countries
  • Flag for United States of AmericaUnited States of America (85.4%)
  • Flag for CanadaCanada (3.9%)
  • Flaf icon for other countryOthers (10.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #29.794
Flag for United States of AmericaUnited States of America #340
Flag for ChileChile #1.432
Flag for ArgentinaArgentina #3.418
Flag for BrazilBrazil #9.929
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How autotrader.com looks like on a mobile device such as an iPhone.

Tablet
How autotrader.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 52% #f0f0f0
  • 14% #ffffff
  • 5% #d0d0e0
  • 5% #002060
  • 3% #105000
  • 1% #706040
  • 1% #605040
  • 1% #e0d0c0
  • 1% #f0f0ff
  • 1% #504030
  • 1% #406030
  • 1% #102060

Text/code ratio

ⓘ autotrader.com's text/code ratio is 3.64%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.64%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 0
  • <H4> 1
  • <H5> 0
  • <H6> 4
<H1>
Top level heading
Search cars for sale
<H2>
2nd level heading
Sell my car
Kelley blue bookınstant cash offer
Certified pre-owned
Car news & reviews
Browse by style
<H4>
4th level heading
Promoted
<H6>
6th level heading
Car comparison
Top cars
New car review
Car deals
❌ Alt attributes Arrow up

We found 34 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 21 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on autotrader.com //www.autotrader.com/resources/img/svgicons/atc-logo.svg 2
Image with missing alt attribute found on autotrader.com //www.autotrader.com/content/dam/autotrader/integrated_ads/_ford/_may29_19/ford_f150_large_v2.jpg 1
Image with missing alt attribute found on autotrader.com //www.autotrader.com/content/dam/autotrader/integrated_ads/_ford/_may29_19/ford_logo_104x40_v1.png 1
Image with missing alt attribute found on autotrader.com https://content.autotrader.com/content/dam/autotrader/homepage/kbb/KBB_Logo_Transparent_75100.png 1
Image with missing alt attribute found on autotrader.com /content/dam/autotrader/findcar/accelerate-logo-dark-2018-165x37.svg 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on autotrader.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 43.600
  • Likes 33.710
  • Shares 7.658
  • Comments 2.232

DOMAIN REGISTRAR

ⓘ Domain Registrar CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date 05/15/1995 28 years, 11 months, 16 days ago
ⓘ Last Modified 05/12/2019 4 years, 11 months, 19 days ago
ⓘ Expiration Date 05/16/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.autotrader.com 204.193.152.3 Flag for United StatesUnited States
ns1.autotrader.com 98.175.77.3 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Cox Communications Inc.
  • ⓘ IP Address
  • 98.175.77.200
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Florida , Pensacola
  • ⓘ Latitude and Longitude
  • 30.4213 : -87.2169
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