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Whois & Analysis for avendra.com

Jan 11, 2020 11:45 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Avendra, LLC
• Organization
Avendra, LLC
• Address
540 GAITHER RD STE 200
• City
ROCKVILLE
• Zip Code
20850-6649
• State
MD
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for avendra.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Avendra, LLC See more
• Category
Travel  >  Hotels
• Online since
August 31, 2000 Explore Wayback Machine
• Age
23 years, 7 months, 26 days
• Alexa Rank
#830.082, avendra.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by cPanel, Inc. has expired on March 25, 2020.
Title Tag
Hotel Procurement and Hospitality Supplies | Avendra Procurement Solutions
Length: 74 (recommended: 10 to 70)
Meta Description
Avendra is the largest hotel procurement and hospitality supplies company in North America.
Length: 91 (recommended: 50 to 160)
Google preview
Desktop Version

Hotel Procurement and Hospitality Supplies | Avendra Procurement Solut...

https://avendra.com

Avendra is the largest hotel procurement and hospitality supplies company in North America.

Mobile Version

https://avendra.com

Hotel Procurement and Hospitality Supplies | Avendra Procurement Solut...

Avendra is the largest hotel procurement and hospitality supplies company in North America.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by avendra.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Hotel Confidence: 71% Arrow up

A hotel is an establishment that provides paid lodging on a short-term basis.

Facilities provided may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a fridge and other kitchen facilities, upholstered chairs, a flatscreen television and en-suite bathrooms.

Small, lower-priced hotels may offer only the most basic guest services and facilities.

Larger, higher-priced hotels may provide additional guest facilities such as a swimming pool, business centre (with computers, printers and other office equipment), childcare, conference and event facilities, tennis or basketball courts, gymnasium, restaurants, day spa and social function services.

Hotel rooms are usually numbered (or named in some smaller hotels and B&Bs) to allow guests to identify their room.

Some boutique, high-end hotels have custom decorated rooms.

Some hotels offer meals as part of a room and board arrangement.

In the United Kingdom, a hotel is required by law to serve food and drinks to all guests within certain stated hours.

In Japan, capsule hotels provide a tiny room suitable only for sleeping and shared bathroom facilities.

North America Confidence: 71% Arrow up

North America is a continent entirely within the Northern Hemisphere and almost all within the Western Hemisphere.

It can also be considered a northern subcontinent of the Americas.

It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the west and south by the Pacific Ocean, and to the southeast by South America and the Caribbean Sea.

Procurement Confidence: 68% Arrow up

Procurement is the act of finding, acquiring, buying goods, services or works from an external source, often via a tendering or competitive bidding process.

The process is used to ensure the buyer receives goods, services or works at the best possible price, when aspects such as quality, quantity, time, and location are compared.

Corporations and public bodies often define processes intended to promote fair and open competition for their business while minimizing risk, such as exposure to fraud and collusion.

Company Confidence: 65% Arrow

WEBSITE SPEED

avendra.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

avendra.com is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #830.082 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How avendra.com looks like on a mobile device such as an iPhone.

Tablet
How avendra.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #c0e0f0
  • 18% #ffffff
  • 14% #e0f0f0
  • 11% #004060
  • 3% #e0f0ff
  • 2% #90c040
  • 1% #b0d0e0
  • 1% #10a0b0
  • 1% #a0c0d0
  • 1% #f0a020
  • 1% #f0ffff
  • 1% #90b0c0

Text/code ratio

avendra.com's text/code ratio is 7.80%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.80%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 7
  • <H4> 80
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Our supply chain management solution tailored to your business strategy
8500+ hospitality customers rely on us for more than just great savings
Why avendra
News & ınsights
Learn how you can get great savings and more with the avendra edge…
<H3>
3rd level heading
The avendra edge
Significant savings across operations
Reduced costs and improved supply chain management
Mitigate purchasing and ff&e issues
Building a legacy of industry leadership
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Benefits beyond great savings
Guest-first approach to procurement
Proven hospitality expertise
Unmatched customer service
Best-in-class, broadest supply base for f&b & beyond
Alt attributes Arrow up

We found 184 images on this website.
162 ALT attributes are missing on your image tags. The issue affects 44 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on avendra.com https://www.avendra.com/wp-content/uploads/Avendra-Edge-F.svg 2
- data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 79
Image with missing alt attribute found on avendra.com https://329851.smushcdn.com/982600/wp-content/uploads/WhyAvendra-1.png?lossy=1&strip=1&webp=1 1
Image with missing alt attribute found on avendra.com https://329851.smushcdn.com/982600/wp-content/uploads/WhyAvendra-2.png?lossy=1&strip=1&webp=1 1
Image with missing alt attribute found on avendra.com https://329851.smushcdn.com/982600/wp-content/uploads/WhyAvendra-3.png?lossy=1&strip=1&webp=1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 162 images on avendra.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 217
  • Likes 6
  • Shares 209
  • Comments 2

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 08/31/2000 23 years, 7 months, 26 days ago
Last Modified 12/20/2017 6 years, 4 months, 6 days ago
Expiration Date 08/31/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns97.worldnic.com 207.204.40.149 Flag for United StatesUnited States
ns98.worldnic.com 207.204.21.149 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SOURCEDNS
  • IP Address
  • 64.91.250.204
  • Country
  • Flag for United StatesUnited States
  • Region
  • Michigan , Lansing
  • Latitude and Longitude
  • 42.6898 : -84.6427
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