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Whois & Analysis for ba.com

Dec 2, 2019 4:38 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
BA DNS
• Organization
British Airways PLC
• Address
Waterside, PO Box 365
• City
Harmondsworth
• Zip Code
UB7 0GB
• State
West Drayton
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for ba.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
British Airways PLC See more
• Category
Travel  >  Air Travel
• Online since
December 13, 1993 Explore Wayback Machine
• Age
30 years, 4 months, 11 days
• Alexa Rank
#33.190, ba.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for ba.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

Redirection
ba.com redirects to https://britishairways.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on February 14, 2020.
Title Tag
British Airways | Book Flights, Holidays, City Breaks & Check In Online
Length: 75 (recommended: 10 to 70)
Meta Description
Save on worldwide flights and holidays when you book directly with British Airways. Browse our guides, find great deals, manage your booking and check in online.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

British Airways | Book Flights, Holidays, City Breaks & Check In O...

https://ba.com

Save on worldwide flights and holidays when you book directly with British Airways. Browse our guides, find great deals, manage your booking and check in online.

Mobile Version

https://ba.com

British Airways | Book Flights, Holidays, City Breaks & Check In O...

Save on worldwide flights and holidays when you book directly with British Airways. Browse our guides, find great deals, manage yo...

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1, width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ba.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
British Airways Confidence: 88% Arrow up

British Airways, often shortened to BA, is the flag carrier and the largest airline in the United Kingdom based on fleet size.

When measured by passengers carried, it is second-largest in the United Kingdom behind easyJet.

The airline is based in Waterside near its main hub at London Heathrow Airport.

Holiday Confidence: 62% Arrow up

A holiday is a day set aside by custom or by law on which normal activities, especially business or work, are suspended or reduced.

Generally, holidays are intended to allow individuals to celebrate or commemorate an event or tradition of cultural or religious significance.

Holidays may be designated by governments, religious institutions, or other groups or organizations.

The degree to which normal activities are reduced by a holiday may depend on local laws, customs, the type of job being held or even personal choices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on ba.com

TRAFFIC

This website is ranked #33.190 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ba.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (7.2%)
  • Flag for United States of AmericaUnited States of America (20.1%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (23.7%)
  • Flag for South AfricaSouth Africa (4.3%)
  • Flag for JapanJapan (24.2%)
  • Flaf icon for other countryOthers (20.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #36.189
Flag for United States of AmericaUnited States of America #30.255
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #2.309
Flag for South AfricaSouth Africa #5.110
Flag for JapanJapan #8.004

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ba.com looks like on a mobile device such as an iPhone.

Tablet
How ba.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #ffffff
  • 22% #f0f0f0
  • 9% #e0e0e0
  • 7% #80c0e0
  • 7% #40b0e0
  • 4% #40a0d0
  • 2% #e0b0b0
  • 1% #d0a090
  • 1% #fffff0
  • 1% #70b0d0
  • 1% #f0ffff
  • 1% #fff0f0

Text/code ratio

ba.com's text/code ratio is 8.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Black friday sale
Alt attributes Arrow up

We found 16 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on ba.com /apps/ba-home/images/open-arrow-white.svg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on ba.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 227
  • Likes 71
  • Shares 94
  • Comments 62

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/13/1993 30 years, 4 months, 11 days ago
Last Modified 11/29/2018 5 years, 4 months, 25 days ago
Expiration Date 12/12/2024 7 months, 22 days from now
Nameservers Arrow up
Host IP Address Country
dnssec1-win.server.ntli.net 62.253.162.235 Flag for United KingdomUnited Kingdom
dnssec2-win.server.ntli.net 62.253.162.236 Flag for United KingdomUnited Kingdom
ns1.britishairways.com 163.166.156.88 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • British Airways plc
  • IP Address
  • 163.166.156.201
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5074 : -0.127758

TRAVEL > AIR TRAVEL COMPETITORS IN UNITED KINGDOM

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