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Whois & Analysis for brilliantearth.com

Dec 1, 2019 1:20 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
CA
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for brilliantearth.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Jewelry
• Online since
April 26, 2005 Explore Wayback Machine
• Age
18 years, 11 months, 27 days
• Alexa Rank
#16.346, brilliantearth.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on November 21, 2020.
Title Tag
Brilliant Earth: Engagement Rings & Beyond Conflict Free Diamonds™
Length: 72 (recommended: 10 to 70)
Meta Description
Discover beyond conflict free diamonds and stunning engagement rings. Brilliant Earth is the global leader in ethically sourced fine jewelry.
Length: 146 (recommended: 50 to 160)
Google preview
Desktop Version

Brilliant Earth: Engagement Rings & Beyond Conflict Free Diamonds™

https://brilliantearth.com

Discover beyond conflict free diamonds and stunning engagement rings. Brilliant Earth is the global leader in ethically sourced fine jewelry.

Mobile Version

https://brilliantearth.com

Brilliant Earth: Engagement Rings & Beyond Conflict Free Diamonds™

Discover beyond conflict free diamonds and stunning engagement rings. Brilliant Earth is the global leader in ethicall...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
author This attribute is present but empty.
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by brilliantearth.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Blood diamond Confidence: 89% Arrow up

Blood diamonds (also called conflict diamonds, war diamonds, hot diamonds, or red diamonds") is a term used for a diamond mined in a war zone and sold to finance an insurgency, an invading army's war efforts, or a warlord's activity.

The term is used to highlight the negative consequences of the diamond trade in certain areas, or to label an individual diamond as having come from such an area.

Diamonds mined during the recent civil wars in Angola, Ivory Coast, Sierra Leone, and other nations have been given the label.

The term conflict resource refers to analogous situations involving other natural resources.

Brilliant Earth Confidence: 86% Arrow up

Brilliant Earth is a company that designs and sells engagement rings and other jewelry which is certified as being ethically produced.

According to Businessweek it has been influential in creating a market for ethically-sourced jewelry.

Non-breaking space Confidence: 68% Arrow up

In word processing and digital typesetting, a non-breaking space (" ") (also called no-break space, non-breakable space (NBSP), hard space, or fixed space) is a space character that prevents an automatic line break at its position.

In some formats, including HTML, it also prevents consecutive whitespace characters from collapsing into a single space.

Jewellery Confidence: 65% Arrow

WEBSITE SPEED

brilliantearth.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

56%

brilliantearth.com is faster than approximately 56 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #16.346 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • brilliantearth.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (5.1%)
  • Flag for United States of AmericaUnited States of America (72.8%)
  • Flag for CanadaCanada (5.3%)
  • Flag for JapanJapan (6.3%)
  • Flaf icon for other countryOthers (10.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #26.728
Flag for United States of AmericaUnited States of America #3.236
Flag for AustraliaAustralia #14.514
Flag for CanadaCanada #5.986
Flag for JapanJapan #21.161

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How brilliantearth.com looks like on a mobile device such as an iPhone.

Tablet
How brilliantearth.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #808080
  • 12% #304030
  • 11% #204050
  • 11% #ffffff
  • 7% #f0f0f0
  • 5% #203020
  • 4% #604040
  • 3% #205040
  • 1% #607080
  • 0% #506070
  • 0% #f0ffff
  • 0% #50a090

Text/code ratio

brilliantearth.com's text/code ratio is 4.93%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.93%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Brilliant earth
<H2>
2nd level heading
We go beyond conflict freetm
Create your own diamond ring
Wedding rings
Gemstone rings
Shop diamonds by shape
<H3>
3rd level heading
Our favorites
Shop oval rings
Shop halo rings
Shop gifts
Shop three stone rings
Alt attributes Arrow up

We found 27 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on brilliantearth.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 3.186.509
  • Likes 2.851.832
  • Shares 184.985
  • Comments 149.692

DOMAIN REGISTRAR

Domain Registrar DOMAIN.COM, LLC
Registration Date 04/26/2005 18 years, 11 months, 27 days ago
Last Modified 03/28/2016 8 years, 20 days ago
Expiration Date 04/26/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1175.awsdns-18.org 205.251.196.151 Flag for United StatesUnited States
ns-153.awsdns-19.com 205.251.192.153 Flag for United StatesUnited States
ns-1923.awsdns-48.co.uk 205.251.199.131 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 13.225.38.115
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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