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Whois & Analysis for brita.com

Dec 2, 2019 3:14 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Data protected, not disclosed
• Organization
Your WHOIS Privacy
• City
Milton Keynes MLO
• Zip Code
MK6 3ZE
• State
Bucks
• Country Code
UK
• Domain Registrar
Desktop screen Desktop screenshot for brita.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
August 24, 1995 Explore Wayback Machine
• Age
28 years, 8 months, 3 days
• Alexa Rank
#183.803, brita.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for brita.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on August 29, 2020.
Title Tag
Water Filters & Water Filtration Systems | Brita®
Length: 54 (recommended: 10 to 70)
Meta Description
Brita® water filters & filtration systems deliver cleaner, great-tasting drinking water to power you through one more meeting, one more mile or one more game.
Length: 163 (recommended: 50 to 160)
Google preview
Desktop Version

Water Filters & Water Filtration Systems | Brita®

https://brita.com

Brita® water filters & filtration systems deliver cleaner, great-tasting drinking water to power you through one more meeting, one more mile or one more game.

Mobile Version

https://brita.com

Water Filters & Water Filtration Systems | Brita®

Brita® water filters & filtration systems deliver cleaner, great-tasting drinking water to power you through one more meeting,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by brita.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Drinking water Confidence: 71% Arrow up

Drinking water, also known as potable water or improved drinking water, is water that is safe to drink or to use for food preparation, without risk of health problems.

Globally, in 2015, 91% of people had access to water suitable for drinking.

Nearly 4.2 billion had access to tap water while another 2.4 billion had access to wells or public taps.

1.8 billion people still use an unsafe drinking water source which may be contaminated by feces.

This can result in infectious diarrhea such as cholera and typhoid among others.

Water filter Confidence: 64% Arrow up

A water filter removes impurities from water by means of a fine physical barrier, a chemical process or a biological process.

Filters cleanse water to different extents for purposes such as providing agricultural irrigation, accessible drinking water, public and private aquaria, and the safe use of ponds and swimming pools.

Ampere Confidence: 62% Arrow

WEBSITE SPEED

brita.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

51%

brita.com is faster than approximately 51 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #183.803 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • brita.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (67.3%)
  • Flag for CanadaCanada (22.1%)
  • Flaf icon for other countryOthers (10.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #62.722
Flag for CanadaCanada #27.052

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How brita.com looks like on a mobile device such as an iPhone.

Tablet
How brita.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 66% #ffffff
  • 10% #d0e0f0
  • 7% #e0f0f0
  • 3% #b0d0e0
  • 3% #d0e0ff
  • 3% #80b0d0
  • 2% #f0f0ff
  • 2% #f0ffff
  • 1% #70a0d0
  • 1% #a0c0e0
  • 1% #f0f0f0
  • 1% #004090

Text/code ratio

brita.com's text/code ratio is 4.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 10
  • <H3> 5
  • <H4> 8
  • <H5> 2
  • <H6> 0
<H1>
Top level heading
Brita®
<H2>
2nd level heading
Great water, great mıssıon
Find your mvp
Take a closer lookat a game-changing filter
How do you hydrate?
Do you currently own a brita product?
<H3>
3rd level heading
(most valuable pitcher)
Connect
Products
Product support
Company
<H4>
4th level heading
Products
Why brita
My brita
Product support
Pitchers
<H5>
5th level heading
My brita, now more rewarding
Welcome to
Alt attributes Arrow up

We found 24 images on this website.
23 ALT attributes are missing on your image tags. The issue affects 20 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on brita.com https://www.facebook.com/tr?id=893840777316025&ev=PixelInitialized 1
Image with missing alt attribute found on brita.com https://www.brita.com/wp-content/themes/ccl-default/img/global/logo.png 1
Image with missing alt attribute found on brita.com https://www.brita.com/wp-content/themes/ccl-default/img/svg/icon-circle-carat-right.svg 1
Image with missing alt attribute found on brita.com https://www.brita.com/wp-content/uploads/header-my-brita.png 1
Image with missing alt attribute found on brita.com https://www.brita.com/wp-content/uploads/SS_HP_Module_SSComp_v1.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 23 images on brita.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.814
  • Likes 484
  • Shares 3.101
  • Comments 229

DOMAIN REGISTRAR

Domain Registrar SAFENAMES LTD
Registration Date 08/24/1995 28 years, 8 months, 3 days ago
Last Modified 09/01/2019 4 years, 7 months, 25 days ago
Expiration Date 08/23/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p03.nsone.net 198.51.44.3 Flag for United StatesUnited States
dns2.p03.nsone.net 198.51.45.3 Flag for United StatesUnited States
dns3.p03.nsone.net 198.51.44.67 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.122.49
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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