Whois & Analysis for bytegain.com

Predictive analytics encompasses a variety of statistical techniques from predictive modeling, machine learning, and data mining that analyze current and historical facts to make predictions about future or otherwise unknown events.

Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence.

This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline.

The term can also be used to define customer-to-customer correspondence regarding a communication, product, service or brand.

However, the latter dissemination originates from a business-to-consumer interaction resonated at a subconscious level.

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

In dividing or segmenting markets, researchers typically look for shared characteristics such as common needs, common interests, similar lifestyles or even similar demographic profiles.

The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets).

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.