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Whois & Analysis for clairol.com

Dec 1, 2019 9:02 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Web Master
• Organization
Coty Inc.
• City
New York
• Zip Code
10118
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for clairol.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Coty Inc. See more
• Category
Style & Fashion  >  Beauty
• Online since
March 21, 1997 Explore Wayback Machine
• Age
27 years, 1 month, 4 days
• Alexa Rank
#463.503, clairol.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on May 17, 2020.
Title Tag
Clairol | Your Source for Hair Color
Length: 36 (recommended: 10 to 70)
Meta Description
Hair color tools and advice for natural ammonia-free hair coloring, color matching, grey coverage, and all over color from Clairol, the hair color experts.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Clairol | Your Source for Hair Color

https://clairol.com

Hair color tools and advice for natural ammonia-free hair coloring, color matching, grey coverage, and all over color from Clairol, the hair color experts.

Mobile Version

https://clairol.com

Clairol | Your Source for Hair Color

Hair color tools and advice for natural ammonia-free hair coloring, color matching, grey coverage, and all over color from Clairol...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1.0, user-scalable=0, user-scalable=no, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by clairol.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Clairol Confidence: 86% Arrow up

Clairol is a personal-care-product division of Procter & Gamble begun in 1931 by Americans Lawrence and Joan Gelb, along with business partner and lifelong friend, James Romeo, after discovering hair-coloring preparations while traveling in France.

The company was widely recognized in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956.

By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry.

In 2004, Clairol registered annual sales worth approximately US$1.6 billion from the sale of its hair products.

As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy" and "Perfect Lights".

Hair coloring Confidence: 86% Arrow up

Hair coloring, or hair dyeing, is the practice of changing the hair color.

The main reasons for this are cosmetic: to cover gray hair, to change to a color regarded as more fashionable or desirable, to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.

Ammonia Confidence: 83% Arrow up

Ammonia or azane is a compound of nitrogen and hydrogen with the formula NH3.

The simplest pnictogen hydride, ammonia is a colourless gas with a characteristic pungent smell.

It contributes significantly to the nutritional needs of terrestrial organisms by serving as a precursor to food and fertilizers.

Ammonia, either directly or indirectly, is also a building block for the synthesis of many pharmaceutical products and is used in many commercial cleaning products.

Human hair color Confidence: 66% Arrow

WEBSITE SPEED

clairol.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.2s

This domain loads at the median speed of 3.2 seconds.

Speed Percentile

21%

clairol.com is faster than approximately 21 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #463.503 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • clairol.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (97.0%)
  • Flaf icon for other countryOthers (3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #94.960

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How clairol.com looks like on a mobile device such as an iPhone.

Tablet
How clairol.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #ffffff
  • 23% #f0f0f0
  • 20% #000000
  • 2% #e0c0b0
  • 2% #c0a080
  • 1% #fffff0
  • 1% #f0e0e0
  • 1% #d0b0a0
  • 1% #b09070
  • 1% #ffe0e0
  • 1% #fff0f0
  • 0% #d0b090

Text/code ratio

clairol.com's text/code ratio is 1.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 4
  • <H6> 1

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H5>
5th level heading
Feel a connectıon?
Shop
Contact us
About us
<H6>
6th level heading
Collections
Alt attributes Arrow up

We found 41 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on clairol.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.951
  • Likes 2.996
  • Shares 2.839
  • Comments 116

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/21/1997 27 years, 1 month, 4 days ago
Last Modified 10/23/2019 4 years, 6 months, 4 days ago
Expiration Date 03/22/2020 Expired
Nameservers Arrow up
Host IP Address Country
udns1.cscdns.net 204.74.66.1 Flag for United StatesUnited States
udns2.cscdns.uk 204.74.111.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.194.156
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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