✅ 9 criteria passed
❌ 2 criteria to solve
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Insurance - Car, Home, Pet and Travel Cover - Direct Line
https://directline.com
Looking To Insure Your Car, Home Or Pet? 24 Hour Accident Helpline. Not On Comparison Sites
https://directline.com
Insurance - Car, Home, Pet and Travel Cover - Direct Line
Looking To Insure Your Car, Home Or Pet? 24 Hour Accident Helpline. Not On Comparison Sites
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1.0 |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by directline.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Insurance Confidence: 72% 
|
|
Home insurance Confidence: 68%
|
✅ directline.com website speed is fast. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1.1 seconds.
directline.com is faster than approximately 78 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #71.146 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 United Kingdom of Great Britain and Northern Ireland |
#1.745 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| What would you like to know more about? |
| 4th level heading |
| Are you... |
We found 3 images on this website.
1
ALT attributes are missing on your image tags.
| Image | Image URL | Occurrences |
 |
/lib/img/high-value-tag.png | 1 |
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 1 images on directline.com. Check your website to make sure it's specified for each image on the page.
9 of which have the nofollow attribute, meaning that their destination should not be afforded any additional weight or ranking by search engines.
For a better readability, only the first 50 internal links are shown below.
| ⓘ Domain Registrar | MARKMONITOR, INC. |
| ⓘ Registration Date | 06/01/1997 26 years, 10 months, 27 days ago |
| ⓘ Last Modified | 10/21/2019 4 years, 6 months, 6 days ago |
| ⓘ Expiration Date | 05/31/2021 Expired |
| Host | IP Address | Country |
| ha4.markmonitor.zone | 204.13.251.138 |  United States |
| ha3.markmonitor.zone | 208.78.71.138 | United States |
| ha1.markmonitor.zone | 208.78.70.138 | United States |
| ha2.markmonitor.zone | 204.13.250.138 | United States |
| Domain |
| Domain |
Others (12.8%)
SOCIAL MEDIA PRESENCE
It's a good start.
You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.