Whois & Analysis for discoverorg.com

Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business.

In addition to providing metrics for win-loss and sales confidence, SI can present contextually relevant customer and product information.

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another.

This typically occurs when:

A database is an organized collection of data.

It is the collection of schemas, tables, queries, reports, views, and other objects.

Data (or) is a set of values of qualitative or quantitative variables.

An example of qualitative data would be an anthropologist's handwritten notes about his or her interviews with people of an Indigenous tribe.

Pieces of data are individual pieces of information.

While the concept of data is commonly associated with scientific research, data is collected by a huge range of organizations and institutions, including businesses (e.g., sales data, revenue, profits, stock price), governments (e.g., crime rates, unemployment rates, literacy rates) and non-governmental organizations (e.g., censuses of the number of homeless people by non-profit organizations).