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Whois & Analysis for elcompanies.com

Dec 17, 2019 6:49 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for elcompanies.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
• Age
25 years, 10 months, 4 days
• Alexa Rank
#91.925, elcompanies.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on March 5, 2021.
Title Tag
The Estée Lauder Companies Inc.
Length: 32 (recommended: 10 to 70)
Meta Description
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
Length: 156 (recommended: 50 to 160)
Google preview
Desktop Version

The Estée Lauder Companies Inc.

https://elcompanies.com

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.

Mobile Version

https://elcompanies.com

The Estée Lauder Companies Inc.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance...

Encoding
No language/character encoding is specified
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by elcompanies.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Estée Lauder Companies Confidence: 92% Arrow up

The Estée Lauder Companies Inc. is an American manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products.

The company owns a diverse portfolio of brands, distributed internationally through retail channels and digital commerce, and has its headquarters in Midtown Manhattan, New York City.

Cosmetics Confidence: 79% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Aroma compound Confidence: 74% Arrow up

An aroma-compound, also known as an odorant, aroma, fragrance, or flavor, is a chemical compound that has a smell or odor.

A chemical-compound has a smell or odor when it is sufficiently volatile to be transported to the olfactory system in the upper-part of the nose.

Hair care Confidence: 74% Arrow up

Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair.

Hair care routines differ according to an individual's culture and the physical characteristics of one's hair.

Hair may be colored, trimmed, shaved, plucked, or otherwise removed with treatments such as waxing, sugaring, and threading.

Hair care services are offered in salons, barbershops, and day spas, and products are available commercially for home use.

Laser hair removal and electrolysis are also available, though these are provided (in the US) by licensed professionals in medical offices or speciality spas.

Product (business) Confidence: 72% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

WEBSITE SPEED

elcompanies.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

60%

elcompanies.com is faster than approximately 60 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #91.925 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • elcompanies.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (45.0%)
  • Flag for MyanmarMyanmar (22.6%)
  • Flag for IndiaIndia (10.8%)
  • Flaf icon for other countryOthers (21.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #37.869
Flag for MyanmarMyanmar #716
Flag for IndiaIndia #76.148

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How elcompanies.com looks like on a mobile device such as an iPhone.

Tablet
How elcompanies.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #000000
  • 19% #e06040
  • 8% #301000
  • 8% #201000
  • 7% #301010
  • 7% #f06050
  • 6% #d04030
  • 6% #604030
  • 2% #b05040
  • 2% #403020
  • 2% #600000
  • 2% #500000

Text/code ratio

elcompanies.com's text/code ratio is 8.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The estée lauder companies ınc.
<H2>
2nd level heading
Explore elc’s exceptional portfolio
Lincoln center honors leonard a. lauder
Elc releases fy19 corporate responsibility report
Our brands view all click here
Latest news view all news click here
<H3>
3rd level heading
For ınvestors
Work with us (2)
Alt attributes Arrow up

We found 174 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on elcompanies.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 385
  • Likes 23
  • Shares 290
  • Comments 72

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 06/24/1998 25 years, 10 months, 4 days ago
Last Modified 11/16/2018 5 years, 5 months, 10 days ago
Expiration Date 06/23/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns4.elcompanies.com 206.193.170.10 Flag for BelgiumBelgium
ns5.elcompanies.com 203.163.124.200 Flag for JapanJapan
ns3.elcompanies.com 38.105.159.50 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.17.152.5
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031
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