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Whois & Analysis for essence.com

Dec 13, 2019 2:27 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
WhoisGuard Protected
• Organization
WhoisGuard, Inc.
• Address
P.O. Box 0823-03411
• City
Panama
• State
Panama
• Country Code
PA
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for essence.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
News / Weather / Information
• Online since
March 27, 1996 Explore Wayback Machine
• Age
28 years, 23 days
• Alexa Rank
#17.194, essence.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on September 18, 2020.
Title Tag
Black Women's Lifestyle Guide, Black Love & Beauty Trends - Essence
Length: 71 (recommended: 10 to 70)
Meta Description
ESSENCE.com is where Black girl magic comes alive. Find current news for and about Black women, that is created by Black women. Get the latest news, entertainment, beauty, fashion and lifestyle stories centered around Black women and African-American culture.
Length: 259 (recommended: 50 to 160)
Google preview
Desktop Version

Black Women's Lifestyle Guide, Black Love & Beauty Trends - Essenc...

https://essence.com

ESSENCE.com is where Black girl magic comes alive. Find current news for and about Black women, that is created by Black women. Get the latest news, entertainment, b...

Mobile Version

https://essence.com

Black Women's Lifestyle Guide, Black Love & Beauty Trends - Essenc...

ESSENCE.com is where Black girl magic comes alive. Find current news for and about Black women, that is created by Black women. Ge...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by essence.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Black Girl Magic Confidence: 86% Arrow up

Black Girl Magic (#BlackGirlMagic) is a concept and movement that was popularized by CaShawn Thompson in 2013.

The concept was born as a way to "celebrate the beauty, power and resilience of black women," as described by Julee Wilson from The Huffington Post, and to congratulate black women on their accomplishments.

Referring to a speech made by Michelle Obama at the Black Girls Rock Awards, Thompson explains that black women around the world persevering despite the adversity inspired her to spread the concept of Black Girl Magic.

With these women in mind, Thompson created the social media hashtag, clothing campaign, and rallying cry "Black Girl Magic", in the hopes of counteracting negativity society places on black women.

Essence (magazine) Confidence: 77% Arrow up

Essence, also known as The Magazine for Today's Black Woman, is a "privately owned periodical," and most of its readers are black women.

The magazine covers fashion, lifestyle and beauty, with an intimate girlfriend-to-girlfriend tone, and its slogan "Fierce, Fun, and Fabulous" suggests the magazine's goal of empowering African-American women.

The topics the magazine discusses range from celebrities, to fashion, to point-of-view pieces addressing current issues in the African-American community.

Lifestyle (sociology) Confidence: 70% Arrow up

The term lifestyle can denote the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

African-American culture Confidence: 69% Arrow up

African-American culture, also known as Black-American culture, in the United States refers to the cultural contributions of African Americans to the culture of the United States, either as part of or distinct from American culture.

The distinct identity of African-American culture is rooted in the historical experience of the African-American people, including the Middle Passage.

The culture is both distinct and enormously influential on American culture as a whole.

Black Love (album) Confidence: 69% Arrow up

Black Love is the fifth album by the band The Afghan Whigs, released in March 1996.

It was released by Elektra Records/Sub Pop in the US and by Mute in Europe, and was produced by Greg Dulli.

Black Love was preceded by the single "Honky's Ladder" and followed by the single "Going to Town" (also released as the Bonnie & Clyde EP in the US).

WEBSITE SPEED

essence.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.6s

This domain loads at the median speed of 2.6 seconds.

Speed Percentile

29%

essence.com is faster than approximately 29 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #17.194 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • essence.com daily visitors distribution - Total: 8 countries
  • Flag for IndiaIndia (10.0%)
  • Flag for United States of AmericaUnited States of America (65.5%)
  • Flag for NigeriaNigeria (3.7%)
  • Flag for CanadaCanada (3.0%)
  • Flaf icon for other countryOthers (17.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #15.742
Flag for PakistanPakistan #23.858
Flag for United States of AmericaUnited States of America #4.446
Flag for NigeriaNigeria #4.005
Flag for GhanaGhana #1.147

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How essence.com looks like on a mobile device such as an iPhone.

Tablet
How essence.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #101010
  • 19% #f0f0f0
  • 9% #602080
  • 7% #201000
  • 6% #502010
  • 6% #ffffff
  • 3% #703010
  • 3% #402090
  • 3% #301000
  • 2% #7040a0
  • 2% #802070
  • 2% #5030a0

Text/code ratio

essence.com's text/code ratio is 3.48%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.48%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 62
  • <H4> 1
  • <H5> 0
  • <H6> 6

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Watch
Must see
News
Love & sex
Fashion
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Essence escapes: baltimore’s black-owned ıvy hotel ıs a vibe (3)
Black girl approved: this black-owned boxing gym helped me stick and move (3)
Riding skye high: justine skye ıs a modern day mona lisa and beauty ınspiration (3)
Golda naa adaku addo: a ghanaian female political aspirant in the making (3)
‘knives out’ star lakeith stanfield learned a lot from being the only black actor on set (3)
<H4>
4th level heading
Follow us
<H6>
6th level heading
Company ınformatıon
Subscrıbe
Follow us
More on essence
Get the essence newsletter and special offers delivered to your inbox
Alt attributes Arrow up

We found 73 images on this website.
53 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 53 images on essence.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 23.381
  • Likes 16.162
  • Shares 5.296
  • Comments 1.923

DOMAIN REGISTRAR

Domain Registrar NAMECHEAP, INC.
Registration Date 03/27/1996 28 years, 23 days ago
Last Modified 05/02/2019 4 years, 11 months, 22 days ago
Expiration Date 03/28/2027 2 years, 11 months, 12 days from now
Nameservers Arrow up
Host IP Address Country
dahlia.ns.cloudflare.com 2400:cb00:2049:1::adf5:3a59 Flag for United StatesUnited States
lou.ns.cloudflare.com 2606:4700:58::adf5:3bc7 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.130.217
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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