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Whois & Analysis for firstalert.com

Dec 22, 2019 3:17 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
First Alert Inc
• City
Aurora
• Zip Code
60504
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for firstalert.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
First Alert Inc See more
• Category
Home & Garden  >  Environmental Safety
• Online since
December 10, 1996 Explore Wayback Machine
• Age
27 years, 4 months, 16 days
• Alexa Rank
#240.332, firstalert.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 9, 2020.
Title Tag
America's #1 Most Trusted Brand in Home Safety | Smoke Alarms | Carbon Monoxide Detectors | Fire Safety Products
Length: 112 (recommended: 10 to 70)
Meta Description
First Alert provides reliable fire safety product including smoke alarms, carbon monoxide detectors and more to ensure your home is safe and protected!
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

America's #1 Most Trusted Brand in Home Safety | Smoke Alarms | Carbon...

https://firstalert.com

First Alert provides reliable fire safety product including smoke alarms, carbon monoxide detectors and more to ensure your home is safe and protected!

Mobile Version

https://firstalert.com

America's #1 Most Trusted Brand in Home Safety | Smoke Alarms | Carbon...

First Alert provides reliable fire safety product including smoke alarms, carbon monoxide detectors and more to ensure your home i...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by firstalert.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
First Alert Confidence: 75% Arrow up

First Alert is an American safety brand company, based in Aurora, Illinois.

They make carbon monoxide detectors, smoke alarms, fire extinguishers, and other safety products like flashlights and fire escape ladders.

They support fire safety in partnership with Safe Kids USA and The United States Fire Administration, providing smoke alarms at reduced cost to low-income families in the United States.

Carbon monoxide detector Confidence: 71% Arrow up

A carbon monoxide detector or CO detector is a device that detects the presence of the carbon monoxide (CO) gas in order to prevent carbon monoxide poisoning.

In the late 1990s Underwriters Laboratories (UL) changed their definition of a single station CO detector with a sound device in it to a carbon monoxide (CO) alarm.

This applies to all CO safety alarms that meet UL 2034; however for passive indicators and system devices that meet UL 2075, UL refers to these as carbon monoxide detectors.

CO is a colorless, tasteless and odorless compound produced by incomplete combustion of carbon-containing materials.

It is often referred to as the "silent killer" because it is virtually undetectable without using detection technology and, in a study by Underwriters Laboratories, "Sixty percent of Americans could not identify any potential signs of a CO leak in the home".

Elevated levels of CO can be dangerous to humans depending on the amount present and length of exposure.

Smaller concentrations can be harmful over longer periods of time while increasing concentrations require diminishing exposure times to be harmful.

Smoke detector Confidence: 68% Arrow up

A smoke detector is a device that senses smoke, typically as an indicator of fire.

Commercial security devices issue a signal to a fire alarm control panel as part of a fire alarm system, while household smoke detectors, also known as smoke alarms, generally issue a local audible or visual alarm from the detector itself.

Fire safety Confidence: 68% Arrow
Brand Confidence: 64% Arrow

WEBSITE SPEED

firstalert.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

89%

firstalert.com is faster than approximately 89 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #240.332 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • firstalert.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (78.8%)
  • Flaf icon for other countryOthers (21.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #59.166

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How firstalert.com looks like on a mobile device such as an iPhone.

Tablet
How firstalert.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #f0f0f0
  • 13% #ffffff
  • 12% #203030
  • 9% #907050
  • 7% #f0f0ff
  • 6% #e0d0d0
  • 6% #f0e0d0
  • 4% #d02030
  • 4% #806040
  • 2% #e0e0f0
  • 2% #e0d0c0
  • 2% #102020

Text/code ratio

firstalert.com's text/code ratio is 4.12%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.12%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 10
  • <H3> 6
  • <H4> 5
  • <H5> 0
  • <H6> 1
<H1>
Top level heading
Learn fire safety with taylor kinney!
Help protect your family from carbon monoxide
Protect your home with fire, smoke & co alarms
<H2>
2nd level heading
Community risk reduction alarm giveaway winners (2)
Fire safety with taylor kinney (2)
Cold weather safety tips for your home
Help protect your family from carbon monoxide
Protect your family for the next 10 years
<H3>
3rd level heading
Onelink safe & sound
Carbon monoxide alarm with 10-year battery
Smoke & co alarm with voice alerts
Community
Safety corner
<H4>
4th level heading
First alert has been protecting homes and families since 1958
Products
Community
Support
About us
<H6>
6th level heading
© brk brands, ınc. all rights reserved.
Alt attributes Arrow up

We found 61 images on this website.
45 ALT attributes are missing on your image tags. The issue affects 32 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on firstalert.com https://1hwaqv35k3or3y079muiil4q-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/firstalert-logo-... 1
Image with missing alt attribute found on firstalert.com https://1hwaqv35k3or3y079muiil4q-wpengine.netdna-ssl.com/wp-content/uploads/2017/12/OneLink_Logo_Whi... 1
Image with missing alt attribute found on firstalert.com //media.msg.dotomi.com/w/tre?ad_id=61732&evt=32783&cat1=42318&cat2=42954&rand=1576981117 1
Image with missing alt attribute found on firstalert.com https://1hwaqv35k3or3y079muiil4q-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/1039746_CO615-La... 4
Image with missing alt attribute found on firstalert.com https://1hwaqv35k3or3y079muiil4q-wpengine.netdna-ssl.com/wp-content/uploads/2019/11/Taylor-FE-NOV-we... 4

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 45 images on firstalert.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.646
  • Likes 100
  • Shares 1.517
  • Comments 29

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/10/1996 27 years, 4 months, 16 days ago
Last Modified 11/12/2019 4 years, 5 months, 14 days ago
Expiration Date 12/09/2020 Expired
Nameservers Arrow up
Host IP Address Country
udns2.cscdns.uk 204.74.111.1 Flag for United StatesUnited States
udns1.cscdns.net 204.74.66.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 35.185.42.16
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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