Whois & Analysis for fractionalmedia.com

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.

With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.

Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

A conceptual model is a representation of a system, made of the composition of concepts which are used to help people know, understand, or simulate a subject the model represents.

Some models are physical objects; for example, a toy model which may be assembled, and may be made to work like the object it represents.

The mass media is a diversified collection of media technologies that reach a large audience via mass communication.

The technologies through which this communication takes place include a variety of outlets.

A user is a person who uses a computer or network service.

Users generally use a system or a software product without the technical expertise required to fully understand it.

Power users use advanced features of programs, though they are not necessarily capable of computer programming and system administration.