mobile
Mobile menu

Whois & Analysis for freshstep.com

Nov 7, 2019 7:20 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Data protected, not disclosed
• Organization
Your WHOIS Privacy
• City
Milton Keynes MLO
• Zip Code
MK6 3ZE
• State
Bucks
• Country Code
US
• Domain Registrar
Desktop screen Desktop screenshot for freshstep.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
Arrow
Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Domain Owner
Private
• Category
Pets  >  Cats
• Online since
August 24, 1995 Explore Wayback Machine
• Age
28 years, 8 months, 3 days
• Alexa Rank
#300.233, freshstep.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for freshstep.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 5, 2021.
Title Tag
Fresh Step® | Cat Litter That Stops Odor
Length: 41 (recommended: 10 to 70)
Meta Description
Fresh Step's® powerful formula eliminates dirty litter box odors for 10 days. Guaranteed, or your money back.* That's something even cats find amazing!
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Fresh Step® | Cat Litter That Stops Odor

https://freshstep.com

Fresh Step's® powerful formula eliminates dirty litter box odors for 10 days. Guaranteed, or your money back.* That's something even cats find amazing!

Mobile Version

https://freshstep.com

Fresh Step® | Cat Litter That Stops Odor

Fresh Step's® powerful formula eliminates dirty litter box odors for 10 days. Guaranteed, or your money back.* That's something ev...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots This attribute is present but empty.

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by freshstep.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Litter box Confidence: 76% Arrow up

A litter box, sometimes called a sandbox, litter tray, litter pan, or catbox, is an indoor feces and urine collection box for cats (as well as rabbits, ferrets, micro pigs small dogs such as Beagles and Chihuahuas, and other pets that instinctively or through training will make use of such a repository) that are permitted free roam of a home but who cannot or do not always go outside to relieve themselves.

Many owners of these animals prefer not to let them roam outside for fear that they might succumb to outdoor dangers, such as weather, wildlife or traffic (it has been claimed indoor cats, on average, live ten years longer than outdoor cats).

A litter box makes it possible to shelter pets from these risks.

Odor Confidence: 66% Arrow up

An odor or odour or fragrance is caused by one or more volatilized chemical compounds, generally at a very low concentration, that humans or other animals perceive by the sense of olfaction.

Odors are also commonly called scents, which can refer to both pleasant and unpleasant odors.

The terms fragrance and aroma are used primarily by the food and cosmetic industry to describe a pleasant odor, and are sometimes used to refer to perfumes, and to describe floral scent.

In contrast, malodor, stench, reek, and stink are used specifically to describe unpleasant odor.

The term smell (in its noun form) is used for both pleasant and unpleasant odors.

WEBSITE SPEED

freshstep.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

40%

freshstep.com is faster than approximately 40 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #300.233 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • freshstep.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (81.3%)
  • Flaf icon for other countryOthers (18.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #78.284

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How freshstep.com looks like on a mobile device such as an iPhone.

Tablet
How freshstep.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #ffffff
  • 19% #205080
  • 14% #204070
  • 11% #305090
  • 8% #f0f0f0
  • 5% #3060a0
  • 5% #103050
  • 4% #80d0e0
  • 2% #5070a0
  • 1% #f0ffff
  • 1% #b0c0d0
  • 1% #102040

Text/code ratio

freshstep.com's text/code ratio is 5.58%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.58%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 13
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
We love cats
Watch & earn 10 paw poınts® (2)
The ultimate smell test (2)
Play our new game (2)
Clean paws® voted product of the year (2)
<H3>
3rd level heading
At fresh step, we make the world a more welcoming place for cats and their people.
Our 4-packs are easier to carry, store, and pour. watch the video to see why everyone’s in love with the latest in litter. (2)
Real people, trapped in a room withreal 10-day old litter. (2)
Cat lovers, play ınstant win for a chance to snag great prizes. (2)
ın a survey of 40,000 people by kantar tns, clean paws® was chosen as the #1 product of the year in the cat care category. we’re doing our happy little low-track dance. (2)
Alt attributes Arrow up

We found 28 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on freshstep.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.032
  • Likes 865
  • Shares 1.767
  • Comments 400

DOMAIN REGISTRAR

Domain Registrar SAFENAMES LTD
Registration Date 08/24/1995 28 years, 8 months, 3 days ago
Last Modified 09/01/2019 4 years, 7 months, 25 days ago
Expiration Date 08/23/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p03.nsone.net 198.51.44.3 Flag for United StatesUnited States
dns2.p03.nsone.net 198.51.45.3 Flag for United StatesUnited States
dns3.p03.nsone.net 198.51.44.67 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.1
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406
SHARE THIS PAGE