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Whois & Analysis for fritolay.com

Dec 2, 2019 12:55 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Frito-Lay North America, Inc
• City
Plano
• Zip Code
75024
• State
TX
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for fritolay.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Frito-Lay North America, Inc See more
• Category
Shopping
• Online since
September 4, 1997 Explore Wayback Machine
• Age
26 years, 7 months, 24 days
• Alexa Rank
#258.820, fritolay.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on August 1, 2020.
Title Tag
Home | FritoLay
Length: 15 (recommended: 10 to 70)
Meta Description
From summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of life's most memorable moments. And maybe even brightens some of the most mundane. We invite you to learn more.
Length: 239 (recommended: 50 to 160)
Google preview
Desktop Version

Home | FritoLay

https://fritolay.com

From summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of life's most memorable moments. And m...

Mobile Version

https://fritolay.com

Home | FritoLay

From summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of l...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, viewport-fit=cover

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by fritolay.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Frito-Lay Confidence: 88% Arrow up

Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods.

The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels and Walkers potato crisps (in the UK and Ireland), each of which generated annual worldwide sales over $1 billion in 2009.

Snack Confidence: 65% Arrow up

A snack is a portion of food, smaller than a regular meal, generally eaten between meals.

Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home.

WEBSITE SPEED

fritolay.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

39%

fritolay.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #258.820 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • fritolay.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (82.8%)
  • Flaf icon for other countryOthers (17.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #82.949

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How fritolay.com looks like on a mobile device such as an iPhone.

Tablet
How fritolay.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 33% #9090a0
  • 13% #ffffff
  • 13% #e0e0e0
  • 9% #f0f0f0
  • 8% #a0a0a0
  • 4% #ffd000
  • 3% #90a0a0
  • 1% #a02010
  • 1% #e03040
  • 1% #c03040
  • 1% #b0a070
  • 1% #ffd010

Text/code ratio

fritolay.com's text/code ratio is 3.92%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.92%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Stories to snack on
Great taste?we've got you covered
Get social
About frito-lay
Get the inside scoop on the snacks you love!
<H3>
3rd level heading
ınaugural "stacy's rise project" unveils five...
Try our lay's cheesy hashbrown casserole (2)
Fritos throwback recipes (2)
Frito-lay deepens commitment to southern dallas in...
ınaugural "stacy's rise project" unveils five finalists, kicks off executive mentorship phase of program in quest to advance female food & beverage entrepreneurs
Alt attributes Arrow up

We found 40 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 636
  • Likes 75
  • Shares 537
  • Comments 24

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 09/04/1997 26 years, 7 months, 24 days ago
Last Modified 08/30/2019 4 years, 7 months, 29 days ago
Expiration Date 09/03/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns2.pbsg.com 204.136.108.30 Flag for United StatesUnited States
ns1.pbsg.com 204.136.64.30 Flag for United StatesUnited States
ns4.pbsg.com 204.136.110.30 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 45.60.135.51
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , Redwood Shores
  • Latitude and Longitude
  • 37.5378 : -122.255
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