Whois & Analysis for hcmarketers.com

Personalized marketing, or one-to-one marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.

Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Electronic mail, or email, is a method of exchanging digital messages between people using digital devices such as computers and mobile phones.

Email first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email.

Email operates across computer networks, which today is primarily the Internet.

Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging.

Today's email systems are based on a store-and-forward model.

Email servers accept, forward, deliver, and store messages.

Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages.

A database is an organized collection of data.

It is the collection of schemas, tables, queries, reports, views, and other objects.

Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.