✅ 9 criteria passed
❌ 2 criteria to solve
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Pet Food from Iams — Only the Highest Quality Ingredients
https://iams.com
Find the complete IAMS™ pet food line, learn about our nutritional philosophy and more at Iams.com.
https://iams.com
Pet Food from Iams — Only the Highest Quality Ingredients
Find the complete IAMS™ pet food line, learn about our nutritional philosophy and more at Iams.com.
| Alternate URL | Hreflang |
| https://www.iams.com/ | en-US |
| https://www.iams.com/ | x-default |
| https://www.iams.ca/en | en-CA |
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | initial-scale=1.0,maximum-scale=1.0,user-scalable=no,width=device-width |
ⓘ The owner has associated the following topics to the website.
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by iams.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Iams Confidence: 78% 
|
|
Pet food Confidence: 75%
|
|
Nutrition Confidence: 71%
|
|
Philosophy Confidence: 65% 
|
✅ iams.com website speed is normal. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 2.1 seconds.
iams.com is faster than approximately 40 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #200.562 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 United States of America |
#53.202 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Nurture your dog’s uniqueness |
| support your cat’s ındividuality |
| Check out our library and learn more about your pet! |
| Dog articles |
| Cat articles |
| The ıams story |
| ıams truth |
| ıngredıents guıde |
| Breed selector |
| Strictly necessary cookies |
| Performance cookies |
| Functional cookies |
| Targeting cookies |
| 3rd level heading |
| Dog breed selector |
| Dog articles |
| Cat articles |
| New food selector |
| Nutrition as unique as they are. |
| What brıngs out your pet's unıque best? |
We found 86 images on this website.
12
ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 12 images on iams.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| ⓘ Domain Registrar | NOM IQ LTD (DBA COM LAUDE) |
| ⓘ Registration Date | 03/09/1996 28 years, 1 month, 10 days ago |
| ⓘ Last Modified | 02/09/2019 5 years, 2 months, 9 days ago |
| ⓘ Expiration Date | 03/10/2020 Expired |
Others (21.2%)
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.