Whois & Analysis for justpremium.com

Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, moving image, animation, video, audio, and video games.

Brand awareness refers to the extent to which customers are able to recall or recognise a brand.

Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development.

The consumer's ability to recognise or recall a brand is central to purchasing decision-making.

Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category.

Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he or she must be able to recall sufficient distinguishing features for purchasing to proceed.

For instance, if a consumer asks her friend to buy her some gum in a "blue pack", the friend would be expected to know which gum to buy, even though neither friend can recall the precise brand name at the time.

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.