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Whois & Analysis for kogan.com

Nov 9, 2019 5:32 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for kogan.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
• Age
27 years, 10 months, 17 days
• Alexa Rank
#9.981, kogan.com is in the world's top 10.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on March 22, 2020.
Title Tag
Kogan.com | Australia's Premier Shopping Destination
Length: 52 (recommended: 10 to 70)
Meta Description
Kogan.com is Australia's premier online shopping destination, offering amazing deals on TVs, tech, homewares, fitness, fashion, tools, outdoor and more!
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Kogan.com | Australia's Premier Shopping Destination

https://kogan.com

Kogan.com is Australia's premier online shopping destination, offering amazing deals on TVs, tech, homewares, fitness, fashion, tools, outdoor and more!

Mobile Version

https://kogan.com

Kogan.com | Australia's Premier Shopping Destination

Kogan.com is Australia's premier online shopping destination, offering amazing deals on TVs, tech, homewares, fitness, fashion, to...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
author Kogan Australia
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kogan.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kogan.com Confidence: 86% Arrow up

Kogan.com is the largest online department store in Australia, selling tens of thousands of products through its online direct-to-customer store.

The company, founded in 2006 by Ruslan Kogan.

Online shopping Confidence: 78% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Australia Confidence: 75% Arrow up

Australia, officially the Commonwealth of Australia, is a country comprising the mainland of the Australian continent, the island of Tasmania and numerous smaller islands.

It is the world's sixth-largest country by total area.

The neighbouring countries are Papua New Guinea, Indonesia and East Timor to the north; the Solomon Islands and Vanuatu to the north-east; and New Zealand to the south-east.

Australia's capital is Canberra, and its largest urban area is Sydney.

Television Confidence: 65% Arrow
Technology Confidence: 63% Arrow

WEBSITE SPEED

kogan.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

kogan.com is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #9.981 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kogan.com daily visitors distribution - Total: 7 countries
  • Flag for United States of AmericaUnited States of America (4.2%)
  • Flag for AustraliaAustralia (86.5%)
  • Flaf icon for other countryOthers (9.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #65.327
Flag for TaiwanTaiwan #20.323
Flag for New ZealandNew Zealand #768
Flag for United States of AmericaUnited States of America #48.303
Flag for Hong KongHong Kong #9.166

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kogan.com looks like on a mobile device such as an iPhone.

Tablet
How kogan.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #f0f0f0
  • 29% #ffffff
  • 3% #fff0f0
  • 3% #fffff0
  • 2% #e0f0ff
  • 2% #f0ffff
  • 2% #e02040
  • 2% #f0b0c0
  • 1% #e04050
  • 1% #fff0ff
  • 1% #d08090
  • 1% #f090a0

Text/code ratio

kogan.com's text/code ratio is 1.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 46
  • <H3> 5
  • <H4> 13
  • <H5> 7
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Kogan 55" smart hdr 4k led tv (series 8 lu8010) (2)
Kogan tilt extendable wall mount for 32" - 75" tvs (2)
Kogan type-c pro hub with 4k hdmı & thunderbolt 3 (space grey)
Kogan 35" curved 21:9 ultrawide 75hz freesync gaming monitor (2560 x 1080)
Ovela jepson 2 seater sofa bed (slate grey)
<H3>
3rd level heading
Recommended for you
Current deals
Kogan essentials
Popular categories
Trending products
<H4>
4th level heading
Cinema-worthy visuals from your living room.
Save space and enjoy tv in any room.
Expand your macbook’s potential.
See clearer, play better.
Versatile sofa bed!
<H5>
5th level heading
Other countries
Shop
Customer care
Top brands
Popular pages
Alt attributes Arrow up

We found 160 images on this website.
62 ALT attributes are missing on your image tags. The issue affects 50 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on kogan.com https://www.facebook.com/tr?id=1062831617121567&ev=PageView&noscript=1 1
Image with missing alt attribute found on kogan.com https://assets.kogan.com/files/banners/KoganFirstPopUp_TRYFREE.jpg 1
Image with missing alt attribute found on kogan.com https://images.kogan.com/image/fetch/s--BbbR-BLa--/f_auto,q_auto:good/https://assets.kogan.com/files... 1
Image with missing alt attribute found on kogan.com https://images.kogan.com/image/fetch/s--RACqrV2A--/b_white,c_pad,f_auto,h_600,q_auto:best,w_600/http... 1
Image with missing alt attribute found on kogan.com https://images.kogan.com/image/fetch/s--yaBJnNMS--/b_white,c_pad,f_auto,h_299,q_auto:best,w_299/http... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 62 images on kogan.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 635
  • Likes 84
  • Shares 506
  • Comments 45

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 06/06/1996 27 years, 10 months, 17 days ago
Last Modified 01/16/2017 7 years, 3 months, 3 days ago
Expiration Date 06/05/2025 1 year, 1 month, 16 days from now
Nameservers Arrow up
Host IP Address Country
ns4.p19.dynect.net 204.13.251.19 Flag for United StatesUnited States
ns3.p19.dynect.net 208.78.71.19 Flag for United StatesUnited States
ns1.p19.dynect.net 208.78.70.19 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.66.114
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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