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Whois & Analysis for lincoln.com

Nov 29, 2019 11:13 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
DNS MGR
• Organization
Ford Motor Company
• City
Dearborn
• Zip Code
48126
• State
MI
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for lincoln.com
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Ford Motor Company See more
• Category
Automotive  >  Buying/Selling Cars
• Online since
October 11, 1997 Explore Wayback Machine
• Age
26 years, 6 months, 16 days
• Alexa Rank
#39.588, lincoln.com is in the world's top 50.000 websites!

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Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
American Luxury Crossovers, SUVs, and Cars | Lincoln.com
Length: 56 (recommended: 10 to 70)
Meta Description
Experience our thoughtfully designed luxury vehicles that invigorate and revitalize. Learn about our newest vehicles like the Nautilus, Navigator and Aviator.
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

American Luxury Crossovers, SUVs, and Cars | Lincoln.com

http://lincoln.com

Experience our thoughtfully designed luxury vehicles that invigorate and revitalize. Learn about our newest vehicles like the Nautilus, Navigator and Aviator.

Mobile Version

http://lincoln.com

American Luxury Crossovers, SUVs, and Cars | Lincoln.com

Experience our thoughtfully designed luxury vehicles that invigorate and revitalize. Learn about our newest vehicles like the Naut...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lincoln.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
USS Nautilus (SSN-571) Confidence: 73% Arrow up

USS Nautilus (SSN-571) was the world's first operational nuclear-powered submarine.

The vessel was the first submarine to complete a submerged transit of the North Pole on 3 August 1958.

Sharing names with Captain Nemo's fictional submarine in Jules Verne's Twenty Thousand Leagues Under the Sea, and named after another that served with distinction in World War II, Nautilus was authorized in 1951 and launched in 1954.

Because her nuclear propulsion allowed her to remain submerged far longer than diesel-electric submarines, she broke many records in her first years of operation, and traveled to locations previously beyond the limits of submarines.

In operation, she revealed a number of limitations in her design and construction.

This information was used to improve subsequent submarines.

Crossover (automobile) Confidence: 73% Arrow up

A crossover or crossover utility vehicle (CUV) is a vehicle built on a car platform and combining, in highly variable degrees, features of a sport utility vehicle (SUV) with features from a passenger vehicle, especially those of a station wagon or hatchback.

Sport utility vehicle Confidence: 73% Arrow up

A sport utility vehicle or suburban utility vehicle (SUV) is a vehicle classified as a light truck, but operated as a family vehicle.

They are similar to a large station wagon or estate car, usually equipped with four-wheel drive for on- or off-road ability.

Some SUVs include the towing capacity of a pickup truck with the passenger-carrying space of a minivan or large sedan.

Luxury vehicle Confidence: 73% Arrow up

Luxury vehicle is a marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity — at increased expense (see luxury goods).

Lincoln Motor Company Confidence: 73% Arrow up

The Lincoln Motor Company (also known simply as Lincoln) is a division of the U.S.-based Ford Motor Company that sells luxury vehicles under the Lincoln brand.

Founded in 1917 by Henry M.

Leland, Lincoln has been a subsidiary of Ford since 1922.

While currently sold primarily in North America, Ford introduced the Lincoln brand to China in 2014.

Lincoln vehicles are also officially sold in the Middle East and South Korea.

WEBSITE SPEED

lincoln.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

56%

lincoln.com is faster than approximately 56 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #39.588 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • lincoln.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (4.1%)
  • Flag for United States of AmericaUnited States of America (75.1%)
  • Flag for Saudi ArabiaSaudi Arabia (3.7%)
  • Flag for CanadaCanada (3.6%)
  • Flaf icon for other countryOthers (13.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #118.911
Flag for United States of AmericaUnited States of America #9.858
Flag for Saudi ArabiaSaudi Arabia #8.642
Flag for CanadaCanada #29.320

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lincoln.com looks like on a mobile device such as an iPhone.

Tablet
How lincoln.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #606060
  • 22% #f0f0f0
  • 18% #203040
  • 13% #ffffff
  • 11% #404050
  • 2% #102040
  • 2% #505060
  • 1% #000000
  • 0% #fffff0
  • 0% #607080
  • 0% #f0ffff
  • 0% #001010

Text/code ratio

lincoln.com's text/code ratio is 5.73%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.73%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 18
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
American luxury crossovers, suvs, and cars | lincoln.com
<H2>
2nd level heading
Customer viewpoint ratings and reviews
The 2020 lıncoln avıator
The 2020 lıncoln corsaır
Choose your lıncoln
Lıncoln co-pılot360™
<H3>
3rd level heading
From the power of navigator to the elegance of continental,lincoln has the vehicle for your lifestyle.
A suite of our most popular driver assist technologies designed to help keep you at ease and your journeys enjoyable.
Our ultimate expression of design and personal service.
Alt attributes Arrow up

We found 20 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAHCAYAAAABIM1CAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbW... 5

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on lincoln.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.377
  • Likes 380
  • Shares 1.904
  • Comments 93

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/11/1997 26 years, 6 months, 16 days ago
Last Modified 09/10/2019 4 years, 7 months, 18 days ago
Expiration Date 10/10/2021 Expired
Nameservers Arrow up
Host IP Address Country
extdns002.ford.com 136.2.33.19 Flag for United StatesUnited States
extdns001.ford.com 136.2.17.19 Flag for United StatesUnited States
dns005.ford.com 136.8.33.21 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Ford Motor Company
  • IP Address
  • 136.1.107.78
  • Country
  • Flag for United StatesUnited States
  • Region
  • Michigan , Dearborn
  • Latitude and Longitude
  • 42.3223 : -83.1763
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