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Whois & Analysis for makeup.com

Dec 1, 2019 2:48 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
L'Oreal USA Inc.
• Organization
L'Oreal USA Inc.
• Address
575 5TH AVE
• City
NEW YORK
• Zip Code
10017-2422
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for makeup.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
L'Oreal USA Inc. See more
• Category
Style & Fashion  >  Beauty
• Online since
February 12, 1995 Explore Wayback Machine
• Age
29 years, 2 months, 4 days
• Alexa Rank
#139.927, makeup.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on March 27, 2020.
Title Tag
Makeup Products, Tips, Trends & Tutorials | Makeup.com
Length: 58 (recommended: 10 to 70)
Meta Description
Welcome to Makeup.com ♥ your source for makeup tips, trends, tutorials. Our team of makeup experts strive to bring beauty and inspiration to women ❤️
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Makeup Products, Tips, Trends & Tutorials | Makeup.com

https://makeup.com

Welcome to Makeup.com ♥ your source for makeup tips, trends, tutorials. Our team of makeup experts strive to bring beauty and inspiration to women ❤️

Mobile Version

https://makeup.com

Makeup Products, Tips, Trends & Tutorials | Makeup.com

Welcome to Makeup.com ♥ your source for makeup tips, trends, tutorials. Our team of makeup experts strive to bring beauty and insp...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.makeup.com/en-ca en-ca
https://www.makeup.com/fr-ca fr-ca
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,user-scalable=no,width=device-width, minimum-scale=1.0, maximum-scale=1.0, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

WEBSITE SPEED

makeup.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

5.1s

This domain loads at the median speed of 5.1 seconds.

Speed Percentile

7%

makeup.com is faster than approximately 7 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #139.927 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • makeup.com daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (14.6%)
  • Flag for United States of AmericaUnited States of America (43.1%)
  • Flaf icon for other countryOthers (42.3%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #30.977
Flag for IndiaIndia #73.242
Flag for TurkeyTurkey #70.164
Flag for Russian FederationRussian Federation #139.175
Flag for United States of AmericaUnited States of America #57.140

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How makeup.com looks like on a mobile device such as an iPhone.

Tablet
How makeup.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #ffffff
  • 13% #f0f0f0
  • 9% #90a0e0
  • 5% #e0d0f0
  • 3% #e0c0b0
  • 3% #f0d0b0
  • 3% #e0b0a0
  • 2% #f0d0c0
  • 2% #d0b0d0
  • 2% #d0c0e0
  • 2% #907040
  • 2% #004030

Text/code ratio

makeup.com's text/code ratio is 5.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 181
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Sıgn ın to get more from
Select your favorite social network to get started.
Shop bestsellers
Latest artıcles
Let's stay in touch
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Summer makeup styles
Best summer manicures
New year’s eve beauty (2)
Nyx off tropic shadow palette in ...
The 6 best lip colors for spring
Alt attributes Arrow up

We found 185 images on this website.
102 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on makeup.com //trc.taboola.com/1121677/log/3/unip?en=page_view 1
Image with missing alt attribute found on makeup.com /-/media/project/makeup/logo/mudc_vertical_logo_svg_1.svg 1
Image with missing alt attribute found on makeup.com /assets/shared/images/1x1.png 81
- data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8Xw8AAoMBgDTD2qgAAA... 19

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 102 images on makeup.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 21.698
  • Likes 693
  • Shares 20.769
  • Comments 236

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/12/1995 29 years, 2 months, 4 days ago
Last Modified 06/28/2019 4 years, 9 months, 23 days ago
Expiration Date 02/13/2023 Expired
Nameservers Arrow up
Host IP Address Country
dawn.ns.cloudflare.com 173.245.58.106 Flag for United StatesUnited States
rajeev.ns.cloudflare.com 173.245.59.224 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.255.90
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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