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Whois & Analysis for mckinsey.com

Nov 25, 2019 12:40 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
McKinsey & Company, Inc
• Address
711 Third Avenue
• City
New York
• Zip Code
10017
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mckinsey.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
McKinsey & Company, Inc See more
• Category
Business  >  Marketing
• Online since
• Age
33 years, 11 months, 4 days
• Alexa Rank
#4.542, mckinsey.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Corporation Service Company has expired on July 22, 2020.
Title Tag
McKinsey & Company | Global management consulting
Length: 53 (recommended: 10 to 70)
Meta Description
McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.
Length: 128 (recommended: 50 to 160)
Google preview
Desktop Version

McKinsey & Company | Global management consulting

https://mckinsey.com

McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.

Mobile Version

https://mckinsey.com

McKinsey & Company | Global management consulting

McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots index,follow,all
url https://www.mckinsey.com

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mckinsey.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Management consulting Confidence: 78% Arrow up

Management consulting is the practice of helping organizations to improve their performance, operating primarily through the analysis of existing organizational problems and the development of plans for improvement.

Organizations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and access to the consultants' specialized expertise.

McKinsey & Company Confidence: 72% Arrow up

McKinsey & Company is a worldwide management consulting firm.

It conducts qualitative and quantitative analysis in order to evaluate management decisions across the public and private sectors.

Widely considered the most prestigious management consultancy, McKinsey's clientele includes 80% of the world's largest corporations, and an extensive list of governments and non-profit organizations.

More current and former Fortune 500 C.E.O.s are alumni of McKinsey than of any other company, a list including Google C.E.O.

Sundar Pichai, Facebook C.O.O.

Sheryl Sandberg, Morgan Stanley C.E.O.

James P.

Gorman, and many more.

McKinsey publishes the McKinsey Quarterly, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored many influential books on management.

Its practices of confidentiality, influence on business practices, and corporate culture have experienced a polarizing reception.

Business Confidence: 71% Arrow up

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.

Company Confidence: 70% Arrow up

A company, abbreviated co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise.

Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals.

Companies take various forms such as:

Globalization Confidence: 68% Arrow up

Globalization or globalisation (see spelling differences) is the action or procedure of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Advances in transportation (such as the steam locomotive, steamship, jet engine, and container ships) and in telecommunications infrastructure (including the rise of the telegraph and its modern offspring, the Internet and mobile phones) have been major factors in globalization, generating further interdependence of economic and cultural activities.

WEBSITE SPEED

mckinsey.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.6s

This domain loads at the median speed of 2.6 seconds.

Speed Percentile

29%

mckinsey.com is faster than approximately 29 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #4.542 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mckinsey.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (17.6%)
  • Flag for United States of AmericaUnited States of America (28.8%)
  • Flag for SudanSudan (3.1%)
  • Flag for SwitzerlandSwitzerland (3.4%)
  • Flaf icon for other countryOthers (47.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #1.778
Flag for IndonesiaIndonesia #7.045
Flag for SingaporeSingapore #998
Flag for TurkeyTurkey #14.374
Flag for MalaysiaMalaysia #4.516

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mckinsey.com looks like on a mobile device such as an iPhone.

Tablet
How mckinsey.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 68% #002030
  • 11% #f0f0f0
  • 8% #102030
  • 3% #90a0b0
  • 2% #304050
  • 2% #c0c0d0
  • 2% #203040
  • 1% #8090a0
  • 1% #a0b0c0
  • 1% #b0c0c0
  • 1% #306080
  • 1% #708090

Text/code ratio

mckinsey.com's text/code ratio is 4.10%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.10%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 8
  • <H4> 0
  • <H5> 3
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
The future of food: meatless? (2)
Our social responsibility (2)
How to excel with digital and analytics (2)
New at mckinsey blog
<H3>
3rd level heading
An inside look at the mckinsey store revitalizing brick-and-mortar business
ın just five years, generation has helped tens of thousands around the world find jobs
Through data, a mckinsey team helps a massive food bank find new ways to feed a city
What does it take to help a new business take off?
The women behind women in the workplace
<H5>
5th level heading
Editor's choice
Trending topics
Featured
Alt attributes Arrow up

We found 5 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on mckinsey.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.629
  • Likes 914
  • Shares 2.460
  • Comments 255

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 05/22/1990 33 years, 11 months, 4 days ago
Last Modified 05/19/2018 5 years, 11 months, 6 days ago
Expiration Date 05/23/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns4.mckinsey.com 157.191.2.103 Flag for United StatesUnited States
ns3.mckinsey.com 156.109.18.7 Flag for United StatesUnited States
ns2.mckinsey.com 157.191.2.102 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • McKinsey & Company, Inc.
  • IP Address
  • 157.191.4.253
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7433 : -74.0079
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