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Whois & Analysis for measured.com

Dec 25, 2019 12:36 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for measured.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
November 20, 1999 Explore Wayback Machine
• Age
24 years, 5 months, 1 day
• Alexa Rank
#475.770, measured.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for measured.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on February 26, 2021.
Title Tag
Home - Cross-Channel & Incrementality Measurement | Reporting & Data platform - Measured
Length: 96 (recommended: 10 to 70)
Meta Description
Leverage Measured to inform the TRUE INCREMENTALITY of paid media via our innovative experimental design, cross-channel reporting, and decisioning data platform.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Home - Cross-Channel & Incrementality Measurement | Reporting &amp...

https://measured.com

Leverage Measured to inform the TRUE INCREMENTALITY of paid media via our innovative experimental design, cross-channel reporting, and decisioning data platform.

Mobile Version

https://measured.com

Home - Cross-Channel & Incrementality Measurement | Reporting &amp...

Leverage Measured to inform the TRUE INCREMENTALITY of paid media via our innovative experimental design, cross-channel reporting,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by measured.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Advertising Confidence: 75% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Design of experiments Confidence: 74% Arrow up

The design of experiments (DOE, DOX, or experimental design) is the design of any task that aims to describe or explain the variation of information under conditions that are hypothesized to reflect the variation.

The term is generally associated with true experiments in which the design introduces conditions that directly affect the variation, but may also refer to the design of quasi-experiments, in which natural conditions that influence the variation are selected for observation.

Innovation Confidence: 69% Arrow up

Innovation can be defined simply as a "new idea, device or method".

However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society.

The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.

It is related to, but not the same as, invention.

Innovation is often manifested via the engineering process.

The opposite of innovation is exnovation.

Data Confidence: 66% Arrow
Measurement Confidence: 66% Arrow

WEBSITE SPEED

measured.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54%

measured.com is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #475.770 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • measured.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (90.9%)
  • Flaf icon for other countryOthers (9.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #103.811

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How measured.com looks like on a mobile device such as an iPhone.

Tablet
How measured.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #f0b050
  • 14% #f09040
  • 13% #f07030
  • 10% #ffffff
  • 8% #e06030
  • 8% #d05030
  • 8% #f0f0f0
  • 5% #f0c060
  • 4% #c04030
  • 2% #fff0f0
  • 1% #fffff0
  • 1% #d0a090

Text/code ratio

measured.com's text/code ratio is 5.31%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.31%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 13
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
ıncrementality measurementreveals the truth.
<H2>
2nd level heading
Analytics for acquisition-focused marketers
We reveal the truth
Experience. commitment. ınnovation
Looking for marketing ınsights to make media ınvestment decisions?
<H3>
3rd level heading
Cross-channel media ınvestment decisions powered by ıncrementality.
Media ıncrementality measurement
Cross-channel attribution & planning
Cross-channel marketing data-as-a-service
Transparent measurement
Alt attributes Arrow up

We found 36 images on this website.
30 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on measured.com https://measured.com/wp-content/themes/measured/img/measured-logo.svg 1
Image with missing alt attribute found on measured.com https://measured.com/wp-content/themes/measured/img/measured-horizontal-logo.svg 1
Image with missing alt attribute found on measured.com https://measured.com/wp-content/uploads/2019/05/cross-channel-reporting-and-decisioning-dashboard.pn... 1
Image with missing alt attribute found on measured.com https://measured.com/wp-content/uploads/2019/03/Media-Incrementality-Measurement.png 1
Image with missing alt attribute found on measured.com https://measured.com/wp-content/uploads/2019/03/media-incrementality-measurement-hover.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 30 images on measured.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 248
  • Likes 5
  • Shares 234
  • Comments 9

DOMAIN REGISTRAR

Domain Registrar FABULOUS.COM PTY LTD.
Registration Date 11/20/1999 24 years, 5 months, 1 day ago
Last Modified 11/13/2019 4 years, 5 months, 9 days ago
Expiration Date 11/20/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns11.domaincontrol.com 97.74.105.6 Flag for United StatesUnited States
ns12.domaincontrol.com 173.201.73.6 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • GoDaddy.com, LLC
  • IP Address
  • 160.153.49.102
  • Country
  • Flag for United StatesUnited States
  • Region
  • Arizona , Scottsdale
  • Latitude and Longitude
  • 33.6173 : -111.905
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