Whois & Analysis for mobileadtrading.com

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.

With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.

Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

In mathematics, computer science and operations research, mathematical optimization, also spelled mathematical optimisation (alternatively named mathematical programming or simply optimization or optimisation), is the selection of a best element (with regard to some criterion) from some set of available alternatives.

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Sell side is a term used in the financial services industry.

The three main markets the sell side sells these entities on would be the stock, bond, and foreign exchange market.It is a general term that indicates a firm that sells investment services to asset management firms, typically referred to as the buy side, or corporate entities.

One important note, the sell side and the buy side work hand in hand and each side could not exist without the other.

These services encompass a broad range of activities, including broking/dealing, investment banking, advisory functions, and investment research.