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Whois & Analysis for nationalgeographic.com

Dec 13, 2019 7:52 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
National Geographic Society
• Address
1145 17th Street, NW, Washington
• City
DC
• Zip Code
20036
• State
Washington
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for nationalgeographic.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
National Geographic Society See more
• Category
News / Weather / Information
• Online since
October 10, 1995 Explore Wayback Machine
• Age
28 years, 6 months, 12 days
• Alexa Rank
#1.746, nationalgeographic.com is in the world's top 2.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 7, 2021.
Title Tag
National Geographic
Length: 19 (recommended: 10 to 70)
Meta Description
Explore National Geographic. A world leader in geography, cartography and exploration.
Length: 86 (recommended: 50 to 160)
Google preview
Desktop Version

National Geographic

https://nationalgeographic.com

Explore National Geographic. A world leader in geography, cartography and exploration.

Mobile Version

https://nationalgeographic.com

National Geographic

Explore National Geographic. A world leader in geography, cartography and exploration.

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nationalgeographic.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cartography Confidence: 83% Arrow up

Cartography (from Greek χάρτης khartēs, "papyrus, sheet of paper, map"; and γράφειν graphein, "write") is the study and practice of making maps.

Combining science, aesthetics, and technique, cartography builds on the premise that reality can be modeled in ways that communicate spatial information effectively.

National Geographic (magazine) Confidence: 80% Arrow up

National Geographic is the official magazine of the National Geographic Society.

It has been published continuously since its first issue in 1888, nine months after the Society itself was founded.

It primarily contains articles about science, geography, history, and world culture.

The magazine is known for its thick square-bound glossy format with a yellow rectangular border and its extensive use of dramatic photographs.

Exploration Confidence: 75% Arrow up

Exploration is the act of for the purpose of discovery of information or resources.

Exploration occurs in all non-sessile animal species, including humans.

In human history, its most dramatic rise was during the Age of Discovery when European explorers sailed and charted much of the rest of the world for a variety of reasons.

Since then, major explorations after the Age of Discovery have occurred for reasons mostly aimed at information discovery.

Geography Confidence: 69% Arrow up

Geography (from Greek, geographia, literally "earth description") is a field of science devoted to the study of the lands, the features, the inhabitants, and the phenomena of Earth.

The first person to use the word "γεωγραφία" was Eratosthenes (276–194 BC).

Geography is an all-encompassing discipline that seeks an understanding of the Earth and its human and natural complexities—not merely where objects are, but how they have changed and come to be.

It is often defined in terms of the two branches of human geography and physical geography.

The four historical traditions in geographical research are: spatial analyses of natural and the human phenomena, area studies of places and regions, studies of human-land relationships, and the Earth sciences.

Geography has been called "the world discipline" and "the bridge between the human and the physical sciences".

Earth Confidence: 67% Arrow

WEBSITE SPEED

nationalgeographic.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

56%

nationalgeographic.com is faster than approximately 56 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.746 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nationalgeographic.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (8.7%)
  • Flag for United States of AmericaUnited States of America (50.8%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (4.6%)
  • Flaf icon for other countryOthers (35.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #1.488
Flag for EgyptEgypt #2.669
Flag for TurkeyTurkey #6.155
Flag for MalaysiaMalaysia #1.675
Flag for Russian FederationRussian Federation #10.710

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nationalgeographic.com looks like on a mobile device such as an iPhone.

Tablet
How nationalgeographic.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 69% #000000
  • 8% #ffffff
  • 7% #f0f0f0
  • 2% #fff0f0
  • 1% #c0b0a0
  • 1% #fffff0
  • 1% #e0d080
  • 1% #f0f0ff
  • 1% #f0f0d0
  • 1% #c0a080
  • 1% #f0f0c0
  • 1% #b09080

Text/code ratio

nationalgeographic.com's text/code ratio is 2.56%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.56%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 59
  • <H4> 1
  • <H5> 7
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Explore today
Watch
Travel
Photo of the day
What we do
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
December 13, 2019
About us
Our sites
Join us
Follow us
<H4>
4th level heading
Running wild with bear grylls
<H5>
5th level heading
Discover alaska
Travel with a nat geo photographer
Help save a species from extinction
Furthering science and advancing innovation
Exploring and protecting the last wild places in the ocean
Alt attributes Arrow up

We found 37 images on this website.
36 ALT attributes are missing on your image tags. The issue affects 35 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on nationalgeographic.com https://www.nationalgeographic.com/content/dam/ngdotcom/rights-exempt/BlueConic/desktopbg.jpg 1
Image with missing alt attribute found on nationalgeographic.com https://www.nationalgeographic.com/content/dam/ngdotcom/rights-exempt/homepage/hero-crops/07_space_s... 1
Image with missing alt attribute found on nationalgeographic.com https://www.nationalgeographic.com/content/dam/animals/2019/12/carolina-parakeet/01-carolina-parakee... 1
Image with missing alt attribute found on nationalgeographic.com https://www.nationalgeographic.com/content/dam/magazine/rights-exempt/2020/01/departments/proof/proo... 1
Image with missing alt attribute found on nationalgeographic.com https://www.nationalgeographic.com/content/dam/ngdotcom/rights-exempt/homepage/tv/rw_ng-homepage_400... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 36 images on nationalgeographic.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 34.323
  • Likes 12.683
  • Shares 20.364
  • Comments 1.275

DOMAIN REGISTRAR

Domain Registrar ASCIO TECHNOLOGIES, INC
Registration Date 10/10/1995 28 years, 6 months, 12 days ago
Last Modified 10/09/2019 4 years, 6 months, 13 days ago
Expiration Date 10/09/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.p48.dynect.net 208.78.70.48 Flag for United StatesUnited States
ns2.p48.dynect.net 204.13.250.48 Flag for United StatesUnited States
ns3.p48.dynect.net 208.78.71.48 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies, Inc.
  • IP Address
  • 184.51.72.114
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5074 : -0.127758
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