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Whois & Analysis for nature.com

Dec 4, 2019 1:38 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Roger Hirschkind
• Organization
Macmillan Publishers Limited
• Address
4 Crinan Street
• City
London
• Zip Code
N1 9XW
• State
EN
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for nature.com
55

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Macmillan Publishers Limited See more
• Category
News / Weather / Information
• Online since
November 8, 1994 Explore Wayback Machine
• Age
29 years, 5 months, 10 days
• Alexa Rank
#1.063, nature.com is in the world's top 2.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 17, 2020.
Title Tag
Nature
Length: 6 (recommended: 10 to 70)
Meta Description
First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ground-breaking discovery, and is read by thought-leaders and decision-makers around the world.
Length: 250 (recommended: 50 to 160)
Google preview
Desktop Version

Nature

https://nature.com

First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ground-break...

Mobile Version

https://nature.com

Nature

First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewe...

Encoding
No language/character encoding is specified
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1.0,maximum-scale=2.5,user-scalable=yes
robots noarchive

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nature.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Peer review Confidence: 82% Arrow up

Peer review is the evaluation of work by one or more people of similar competence to the producers of the work.

It constitutes a form of self-regulation by qualified members of a profession within the relevant field.

Peer review methods are employed to maintain standards of quality, improve performance, and provide credibility.

In academia, scholarly peer review is often used to determine an academic paper's .

Peer review can be categorized by the type of activity and by the field or profession in which the activity occurs, e.g., .

Multidisciplinary approach Confidence: 74% Arrow up

A multidisciplinary approach involves drawing appropriately from multiple academic disciplines to redefine problems outside normal boundaries and reach solutions based on a new understanding of complex situations.

One widely used application of this approach is in health care, where people are often looked after by a multidisciplinary team that aims to address their complex clinical and nursing needs.

Research Confidence: 68% Arrow up

Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories.

A research project may also be an expansion on past work in the field.

Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports.

To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.

The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge.

Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences.

There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological,etc.

Decision-making Confidence: 67% Arrow
Thought Confidence: 65% Arrow

WEBSITE SPEED

nature.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

42%

nature.com is faster than approximately 42 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.063 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nature.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (9.8%)
  • Flag for United States of AmericaUnited States of America (21.7%)
  • Flaf icon for other countryOthers (68.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #878
Flag for IndonesiaIndonesia #2.345
Flag for EgyptEgypt #1.222
Flag for SingaporeSingapore #1.192
Flag for AustriaAustria #1.282

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nature.com looks like on a mobile device such as an iPhone.

Tablet
How nature.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #f0f0f0
  • 24% #303040
  • 16% #ffffff
  • 9% #202020
  • 7% #000000
  • 1% #504040
  • 1% #fffff0
  • 1% #400010
  • 1% #f0b0b0
  • 1% #706050
  • 1% #f0ffff
  • 1% #807060

Text/code ratio

nature.com's text/code ratio is 5.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 11
  • <H3> 43
  • <H4> 13
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Search
Crack down on genomic surveillance
Featured content
Advertisement
News & comment
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Quick links
Nature menu
Nature research menu
Carbon markets shape agenda at un climate summit
A picture is worth a thousand base pairs
<H4>
4th level heading
Our journals
Subjects
More
ıcccb 2019 3rd ınternational conference on computational chemistry and biology (ıcccb 2019)--ei compendex and scopus
(aplsbe) asia-pacific conference on life science and biological engineering
Alt attributes Arrow up

We found 42 images on this website.
24 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on nature.com //media.springernature.com/w735h400/nature-cms/uploads/cms/pages/2913/top_item_image/genomic-surveil... 1
Image with missing alt attribute found on nature.com //media.springernature.com/w290h158/magazine-assets/d41586-019-03695-x/d41586-019-03695-x_17457794.j... 1
Image with missing alt attribute found on nature.com //media.springernature.com/w290h158/magazine-assets/d41586-019-03705-y/d41586-019-03705-y_17457458.j... 1
Image with missing alt attribute found on nature.com //media.springernature.com/w290h158/springer-static/image/art%3A10.1038%2Fs41586-019-1766-2/MediaObj... 1
Image with missing alt attribute found on nature.com //media.springernature.com/w290h158/magazine-assets/d41586-019-03743-6/d41586-019-03743-6_17300602.p... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on nature.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 11.403
  • Likes 4.882
  • Shares 6.106
  • Comments 415

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 11/08/1994 29 years, 5 months, 10 days ago
Last Modified 02/01/2019 5 years, 2 months, 14 days ago
Expiration Date 10/08/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns1.ultradns.net 204.74.108.1 Flag for United StatesUnited States
pdns2.ultradns.net 204.74.109.1 Flag for United StatesUnited States
pdns3.ultradns.org 199.7.68.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Springer
  • IP Address
  • 195.128.8.101
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • South Holland , Dordrecht
  • Latitude and Longitude
  • 51.7774 : 4.6752
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