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Whois & Analysis for nespresso.com

Dec 5, 2019 10:19 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for nespresso.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  Coffee / Tea
• Online since
February 1, 1999 Explore Wayback Machine
• Age
25 years, 2 months, 17 days
• Alexa Rank
#4.814, nespresso.com is in the world's top 5.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 8, 2020.
Title Tag
Nespresso USA | Coffee & Espresso Machines & More
Length: 57 (recommended: 10 to 70)
Meta Description
Nespresso USA brings luxury coffee and espresso machine straight from the café and into your kitchen.
Length: 102 (recommended: 50 to 160)
Google preview
Desktop Version

Nespresso USA | Coffee & Espresso Machines & More

https://nespresso.com

Nespresso USA brings luxury coffee and espresso machine straight from the café and into your kitchen.

Mobile Version

https://nespresso.com

Nespresso USA | Coffee & Espresso Machines & More

Nespresso USA brings luxury coffee and espresso machine straight from the café and into your kitchen.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nespresso.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Espresso machine Confidence: 88% Arrow up

An espresso machine brews coffee by forcing pressurized water near boiling point through a "puck" of ground coffee and a filter in order to produce a thick, concentrated coffee called espresso.

The first machine for making espresso was built and patented in 1884 by Angelo Moriondo of Turin, Italy.

An improved design was patented on April 28, 1903, by Luigi Bezzera.

Patent no: US726793 A, which was bought by the founder of the La Pavoni company which from 1905 produced espresso machines commercially on a small scale in Milan.

Multiple machine designs have been created to produce espresso.

Several machines share some common elements, such as a grouphead and a portafilter.

An espresso machine may also have a steam wand which is used to steam and froth liquids, to include milk, for coffee drinks such as cappuccino and caffe latte.

Nespresso Confidence: 81% Arrow up

Nespresso is the brand name of Nestlé Nespresso S.A., an operating unit of the Nestlé Group, based in Lausanne, Switzerland.

Nespresso machines brew espresso and coffee from coffee capsules, or pods in bar machines, a type of pre-apportioned single-use container of ground coffee beans, sometimes with added flavorings.

Nespresso is a premium price coffee, and by 2011 had sales in excess of annual sales of 3 billion Swiss francs.

Coffee Confidence: 75% Arrow up

Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant.

The genus Coffea is native to tropical Africa, and Madagascar, the Comoros, Mauritius and Réunion in the Indian Ocean.

The plant was exported from Africa to countries around the world and coffee plants are now cultivated in over 70 countries, primarily in the equatorial regions of the Americas, Southeast Asia, India, and Africa.

The two most commonly grown are the highly regarded arabica, and the less sophisticated but stronger and more hardy robusta.

Once ripe, coffee berries are picked, processed, and dried.

Dried coffee seeds (referred to as beans) are roasted to varying degrees, depending on the desired flavor.

Roasted beans are ground and brewed with near boiling water to produce coffee as a beverage.

Coffeehouse Confidence: 71% Arrow up

A coffeehouse, coffee shop, or café (sometimes spelled cafe) is an establishment which primarily serves hot coffee, related coffee beverages (e.g., café latte, cappuccino, espresso), tea, and other hot beverages.

Some coffeehouses also serve cold beverages such as iced coffee and iced tea.

Many cafés also serve some type of food, such as light snacks, muffins, or pastries.

Coffeehouses range from owner-operated small businesses to large multinational corporations.

Amplifier Confidence: 66% Arrow

WEBSITE SPEED

nespresso.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

38%

nespresso.com is faster than approximately 38 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #4.814 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nespresso.com daily visitors distribution - Total: 20 countries
  • Flag for United States of AmericaUnited States of America (25.9%)
  • Flag for SwitzerlandSwitzerland (4.5%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (3.2%)
  • Flag for FranceFrance (7.7%)
  • Flag for BrazilBrazil (7.5%)
  • Flag for ItalyItaly (6.7%)
  • Flaf icon for other countryOthers (44.5%)

Traffic country ranks

Country Rank
Flag for SingaporeSingapore #1.883
Flag for Russian FederationRussian Federation #7.960
Flag for IsraelIsrael #672
Flag for TaiwanTaiwan #2.997
Flag for SpainSpain #3.182

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nespresso.com looks like on a mobile device such as an iPhone.

Tablet
How nespresso.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #f0f0f0
  • 36% #000000
  • 9% #ffffff
  • 1% #807050
  • 1% #fffff0
  • 1% #fff0f0
  • 0% #f0f0ff
  • 0% #104050
  • 0% #104020
  • 0% #908060
  • 0% #201050
  • 0% #705030

Text/code ratio

nespresso.com's text/code ratio is 0.71%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.71%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 7
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Nespresso usa | coffee & espresso machines & more
Shop nespresso.com and enjoy
Sıgnature welcome gıft
Complimentary tastings
Auto-delivery
<H2>
2nd level heading
Wrong country notification
Header
Promotional banners
Promotional banner carousel
Promotional banner (2)
<H3>
3rd level heading
Shopping bag dropdown
Main menu
Welcome gıft
Complimentary tastings
Auto-delivery
Alt attributes Arrow up

We found 7 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on nespresso.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 201.467
  • Likes 81.489
  • Shares 111.546
  • Comments 8.432

DOMAIN REGISTRAR

Domain Registrar NOM IQ LTD (DBA COM LAUDE)
Registration Date 02/01/1999 25 years, 2 months, 17 days ago
Last Modified 01/03/2019 5 years, 3 months, 16 days ago
Expiration Date 02/01/2020 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Nestle Nespresso S.A.
  • IP Address
  • 91.209.84.237
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Vaud , Lausanne
  • Latitude and Longitude
  • 46.5133 : 6.61528
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