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Whois & Analysis for nike.com

Nov 8, 2019 10:20 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Nike, Inc.
• Address
One Bowerman Drive, DF/4
• City
Beaverton
• Zip Code
97005
• State
OR
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for nike.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Nike, Inc. See more
• Category
Shopping
• Online since
• Age
29 years, 1 month, 14 days
• Alexa Rank
#464, nike.com is in the world's top 500 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on October 28, 2020.
Title Tag
Nike. Just Do It. Nike.com
Length: 26 (recommended: 10 to 70)
Meta Description
Nike delivers innovative products, experiences and services to inspire athletes. Free shipping and returns on every order from certain countries with NikePlus.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Nike. Just Do It. Nike.com

https://nike.com

Nike delivers innovative products, experiences and services to inspire athletes. Free shipping and returns on every order from certain countries with NikePlus.

Mobile Version

https://nike.com

Nike. Just Do It. Nike.com

Nike delivers innovative products, experiences and services to inspire athletes. Free shipping and returns on every order from cer...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://nike.com Error 403 Forbidden
https://nike.com Error 403 Forbidden
http://www.nike.com Error 403 Forbidden
https://www.nike.com https://www.nike.com/
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nike.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Nike, Inc. Confidence: 81% Arrow up

Nike, Inc. (official,; also, non-US) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012).

As of 2012, it employed more than 44,000 people worldwide.

In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.

WEBSITE SPEED

nike.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

51%

nike.com is faster than approximately 51 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #464 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nike.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (3.0%)
  • Flag for United States of AmericaUnited States of America (33.6%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (4.9%)
  • Flag for Korea (Republic of)Korea (Republic of) (4.0%)
  • Flag for CanadaCanada (3.2%)
  • Flag for JapanJapan (16.3%)
  • Flaf icon for other countryOthers (35%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #1.474
Flag for ThailandThailand #802
Flag for TurkeyTurkey #574
Flag for Russian FederationRussian Federation #1.660
Flag for TaiwanTaiwan #512

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nike.com looks like on a mobile device such as an iPhone.

Tablet
How nike.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #505050
  • 17% #ffffff
  • 12% #303030
  • 11% #f0f0f0
  • 11% #000000
  • 9% #909090
  • 5% #d07000
  • 3% #d07010
  • 2% #a05020
  • 1% #805030
  • 1% #703010
  • 1% #503020

Text/code ratio

nike.com's text/code ratio is 4.88%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.88%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 2
  • <H4> 12
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Winter running essentials
<H2>
2nd level heading
Weather resistant for running
Trending collections
Dropping 11.9
From the court to the streets
More to explore
<H3>
3rd level heading
Your cookie settings (2)
<H4>
4th level heading
Top suggestıons
Nike odyssey react shield 2
Nike aerolayer
Nike zoom pegasus turbo shield (2)
Nike aerolayer wild run
Alt attributes Arrow up

We found 19 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on nike.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 908.888
  • Likes 233.561
  • Shares 634.259
  • Comments 41.068

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 03/03/1995 29 years, 1 month, 14 days ago
Last Modified 04/20/2019 4 years, 12 months, 2 days ago
Expiration Date 03/04/2020 Expired
Nameservers Arrow up
Host IP Address Country
nameserver-a.nike.com 156.53.53.53 Flag for United StatesUnited States
nameserver-b.nike.com 156.53.53.54 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Nike, Inc.
  • IP Address
  • 146.197.184.71
  • Country
  • Flag for United StatesUnited States
  • Region
  • District of Columbia , Washington
  • Latitude and Longitude
  • 38.9072 : -77.0369
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