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Whois & Analysis for northerntool.com

Dec 18, 2019 4:50 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for northerntool.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
September 2, 1998 Explore Wayback Machine
• Age
25 years, 7 months, 25 days
• Alexa Rank
#12.758, northerntool.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 2, 2020.
Title Tag
Northern Tool - Quality Tools for Serious Work
Length: 46 (recommended: 10 to 70)
Meta Description
Since 1981, family owned and operated Northern Tool + Equipment has become an industry leader, offering expertly chosen power tools, hand tools, generators, pressure washers, heaters, power equipment and more!
Length: 209 (recommended: 50 to 160)
Google preview
Desktop Version

Northern Tool - Quality Tools for Serious Work

https://northerntool.com

Since 1981, family owned and operated Northern Tool + Equipment has become an industry leader, offering expertly chosen power tools, hand tools, generators, pressure...

Mobile Version

https://northerntool.com

Northern Tool - Quality Tools for Serious Work

Since 1981, family owned and operated Northern Tool + Equipment has become an industry leader, offering expertly chosen power tool...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=1024

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by northerntool.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Machine Confidence: 73% Arrow up

A machine is a tool containing one or more parts that uses energy to perform an intended action.

Machines are usually powered by chemical, thermal, or electrical means, and are often motorized.

Historically, a power tool also required moving parts to classify as a machine.

However, the advent of electronics has led to the development of power tools without moving parts that are considered machines.

Power tool Confidence: 71% Arrow up

A power tool is a tool that is actuated by an additional power source and mechanism other than the solely manual labour used with hand tools.

The most common types of power tools use electric motors.

Internal combustion engines and compressed air are also commonly used.

Other power sources include steam engines, direct burning of fuels and propellants, or even natural power sources like wind or moving water.

Tools directly driven by animal power are not generally considered power tools.

HVAC Confidence: 69% Arrow up

Heating, ventilation and air conditioning (HVAC) is the technology of indoor and vehicular environmental comfort.

Its goal is to provide thermal comfort and acceptable indoor air quality.

HVAC system design is a subdiscipline of mechanical engineering, based on the principles of thermodynamics, fluid mechanics, and heat transfer.

Refrigeration is sometimes added to the field's abbreviation as HVAC&R or HVACR, or ventilating is dropped as in HACR (such as the designation of HACR-rated circuit breakers).

Electric generator Confidence: 68% Arrow
Hand tool Confidence: 66% Arrow

WEBSITE SPEED

northerntool.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

66%

northerntool.com is faster than approximately 66 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #12.758 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • northerntool.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (83.0%)
  • Flag for CanadaCanada (3.2%)
  • Flaf icon for other countryOthers (13.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #2.304
Flag for CanadaCanada #10.698
Flag for IndiaIndia #140.384

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How northerntool.com looks like on a mobile device such as an iPhone.

Tablet
How northerntool.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 54% #000000
  • 9% #600000
  • 8% #300000
  • 7% #ffffff
  • 5% #301010
  • 4% #807070
  • 1% #200000
  • 1% #604020
  • 1% #f0f0f0
  • 1% #505020
  • 1% #e0c050
  • 1% #805000

Text/code ratio

northerntool.com's text/code ratio is 3.10%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.10%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Quality tools for serious work
<H2>
2nd level heading
Last chance sale
Pressure washer sale
Logging sale
Heater sale
Shop by category
<H3>
3rd level heading
See all last minute deals
See all (2)
Save on hundreds of heaters, stoves + fireplaces
Alt attributes Arrow up

We found 55 images on this website.
22 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on northerntool.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.271
  • Likes 928
  • Shares 7.222
  • Comments 121

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 09/02/1998 25 years, 7 months, 25 days ago
Last Modified 09/01/2019 4 years, 7 months, 26 days ago
Expiration Date 09/01/2029 5 years, 4 months, 9 days from now

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.163.239
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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