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Whois & Analysis for oldelpaso.com

Nov 27, 2019 4:10 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for oldelpaso.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
General Mills See more
• Category
Food & Drink  >  Mexican Cuisine
• Online since
April 13, 1996 Explore Wayback Machine
• Age
28 years, 10 days
• Alexa Rank
#581.517, oldelpaso.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on February 14, 2020.
Title Tag
Old El Paso - Mexican Food, Recipe Ideas & Inspiration - Old El Paso
Length: 72 (recommended: 10 to 70)
Meta Description
Bring the taste of Mexico to your home with Old El Paso. From traditional Mexican dishes to modern recipe ideas and inspiration, satisfy your cravings.
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

Old El Paso - Mexican Food, Recipe Ideas & Inspiration - Old El P...

https://oldelpaso.com

Bring the taste of Mexico to your home with Old El Paso. From traditional Mexican dishes to modern recipe ideas and inspiration, satisfy your cravings.

Mobile Version

https://oldelpaso.com

Old El Paso - Mexican Food, Recipe Ideas & Inspiration - Old El P...

Bring the taste of Mexico to your home with Old El Paso. From traditional Mexican dishes to modern recipe ideas and inspiration, s...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by oldelpaso.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Old El Paso Confidence: 81% Arrow up

Old El Paso is a brand applied to a range of Tex-Mex-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans.

Old El Paso tortillas have been named North America's highest quality tortillas for an impressive 5 consecutive years.

Mexico Confidence: 73% Arrow up

Mexico (modern Nahuatl), officially the United Mexican States, is a federal republic in the southern half of North America.

It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatemala, Belize, and the Caribbean Sea; and to the east by the Gulf of Mexico.

Covering almost two million square kilometers (over 760,000 sq mi), Mexico is the sixth largest country in the Americas by total area and the 13th largest independent nation in the world.

With an estimated population of over 120 million, it is the eleventh most populous country and the most populous Spanish-speaking country in the world while being the second most populous country in Latin America.

Mexico is a federation comprising 31 states and a federal district that is also its capital and most populous city.

Other metropolises include Guadalajara, Monterrey, Puebla, Toluca, Tijuana and León.

Mexican cuisine Confidence: 73% Arrow up

Mexican cuisine is primarily a fusion of indigenous Mesoamerican cooking with European, especially Spanish, elements added after the Spanish conquest of the Aztec Empire in the 16th century.

The staples are native foods, such as corn, beans, avocados, tomatoes, and chili peppers, along with rice, which was brought by the Spanish.

Europeans introduced a large number of other foods, the most important of which were meats from domesticated animals (beef, pork, chicken, goat, and sheep), dairy products (especially cheese), and various herbs and spices.

Taste Confidence: 67% Arrow

WEBSITE SPEED

oldelpaso.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54%

oldelpaso.com is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #581.517 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • oldelpaso.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (72.0%)
  • Flaf icon for other countryOthers (28%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #167.161

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How oldelpaso.com looks like on a mobile device such as an iPhone.

Tablet
How oldelpaso.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #b0b0b0
  • 14% #ffc000
  • 7% #c0c0b0
  • 4% #604020
  • 4% #f0c020
  • 4% #806020
  • 4% #506060
  • 3% #705020
  • 3% #108090
  • 2% #606040
  • 2% #907020
  • 2% #a09040

Text/code ratio

oldelpaso.com's text/code ratio is 2.41%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.41%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 2
  • <H5> 0
  • <H6> 12

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H4>
4th level heading
These shells change
Taco how you lıke ıt
<H6>
6th level heading
Category
Featured
Featured (4)
Dish
Main ıngredient
Alt attributes Arrow up

We found 26 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on oldelpaso.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.098
  • Likes 2.354
  • Shares 1.493
  • Comments 251

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 04/13/1996 28 years, 10 days ago
Last Modified 04/10/2018 6 years, 13 days ago
Expiration Date 04/14/2020 Expired
Nameservers Arrow up
Host IP Address Country
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 23.100.72.240
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8819 : -87.6278

FOOD & DRINK > MEXICAN CUISINE COMPETITORS IN UNITED STATES

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