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In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.

This article deals with decision-making as analyzed in psychology.

See also Decision theory.

In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities.

Every decision-making process produces a final choice; it may or may not prompt action.

Decision-making is the process of identifying and choosing alternatives based on the values and preferences of the decision-maker.

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.

Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop.

The system can then be said to feed back into itself.

The notion of cause-and-effect has to be handled carefully when applied to feedback systems:

In computer science, real-time computing (RTC), or reactive computing describes hardware and software systems subject to a "real-time constraint", for example from event to system response.

Real-time programs must guarantee response within specified time constraints, often referred to as "deadlines".

The correctness of these types of systems depends on their temporal aspects as well as their functional aspects.

Real-time responses are often understood to be in the order of milliseconds, and sometimes microseconds.

A system not specified as operating in real time cannot usually guarantee a response within any timeframe, although actual or expected response times may be given.