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Whois & Analysis for optimand.com

Nov 8, 2019 1:09 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
1&1 Internet Limited
• Organization
1&1 Internet Limited
• Address
Discovery House, 154 Southgate Street
• City
Gloucester
• Zip Code
GL1 2EX
• State
GLS
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for optimand.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
1&1 Internet Limited See more
• Category
Travel  >  Hotels  >  Business  >  Marketing
• Online since
January 30, 2018 Explore Wayback Machine
• Age
6 years, 2 months, 16 days
• Alexa Rank

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on September 17, 2020.
Title Tag
Optimand | Hotel Web Analytics and Business Intelligence
Length: 56 (recommended: 10 to 70)
Meta Description
Hotel Data Analytics and demand analysis software for digital marketing and revenue management. Increase direct bookings and reduce commissions for your Hotel.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Optimand | Hotel Web Analytics and Business Intelligence

https://optimand.com

Hotel Data Analytics and demand analysis software for digital marketing and revenue management. Increase direct bookings and reduce commissions for your Hotel.

Mobile Version

https://optimand.com

Optimand | Hotel Web Analytics and Business Intelligence

Hotel Data Analytics and demand analysis software for digital marketing and revenue management. Increase direct bookings and reduc...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by optimand.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Web analytics Confidence: 88% Arrow up

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.

It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.

Web analytics provides information about the number of visitors to a website and the number of page views.

It helps gauge traffic and popularity trends which is useful for market research.

Business intelligence Confidence: 86% Arrow up

Business Intelligence (BI) are the set of strategies, processes, applications, data, technologies and technical architectures which are used to support the collection, analysis, presentation and dissemination of business information.

BI technologies provide historical, current and predictive views of business operations.

Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics and are capable of handling large amounts of structured and sometimes unstructured data to help identify, develop and otherwise create new strategic business opportunities.

The goal is to allow for the easy interpretation of these big data.

Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.

Digital marketing Confidence: 80% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Yield management Confidence: 78% Arrow up

Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory).

As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price.

This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices.

Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation.".

Analytics Confidence: 74% Arrow up

Analytics is the discovery, interpretation, and communication of meaningful patterns in data.

Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

WEBSITE SPEED

optimand.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #10.517.755 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How optimand.com looks like on a mobile device such as an iPhone.

Tablet
How optimand.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 54% #f0f0f0
  • 30% #ffffff
  • 15% #f0ffff
  • 1% #f0f0ff
  • 0% #f0fff0
  • 0% #e0e0e0
  • 0% #e0e0f0
  • 0% #e0f0f0
  • 0% #e0f0e0

Text/code ratio

optimand.com's text/code ratio is 6.54%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.54%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 10
  • <H3> 15
  • <H4> 4
  • <H5> 0
  • <H6> 14
<H1>
Top level heading
Ready to learn more?schedule a free online demo
<H2>
2nd level heading
Login (2)
Real-demand is the new competitive advantageget more direct bookings and enhance your guests experience
Why optimand?
Designed for leaders
How it works
<H3>
3rd level heading
Demand analysis
Tailored rates (2)
Pms analysis
Live visitor demand
Pms data analysis
<H4>
4th level heading
Step 1
Step 2
Step 3
Step 4
<H6>
6th level heading
Access real-time demand data directly from your website and benchmark your performance against your market competitors.
Be in control of your very own promotional strategy, and seamlessly create fully opaque rates based on geolocation and predetermined search criteria.
Maximise your time and keep track of your hotel performance, with our fully customizable set of stunning reports and analysis.
Get live data on visitors shopping both your website and your market
Automatically activate promotions based on predetermined searches criteria and have them live on your hotel website in minutes
Alt attributes Arrow up

We found 29 images on this website.
28 ALT attributes are missing on your image tags. The issue affects 20 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 28 images on optimand.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar 1&1 IONOS SE
Registration Date 01/30/2018 6 years, 2 months, 16 days ago
Last Modified 01/31/2019 5 years, 2 months, 15 days ago
Expiration Date 01/30/2020 Expired
Nameservers Arrow up
Host IP Address Country
jule.ns.cloudflare.com 173.245.58.175 Flag for United StatesUnited States
marty.ns.cloudflare.com 173.245.59.204 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.24.100.235
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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