Whois & Analysis for quirks.com

A focus group is a small, but demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population.

It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Questions are asked in an interactive group setting where participants are free to talk with other group members.

During this process, the researcher either takes notes or records the vital points he or she is getting from the group.

Researchers should select members of the focus group carefully for effective and authoritative responses.

Market research is any organized effort to gather information about target markets or customers.

It is a very important component of business strategy.

The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

The terms "online" and "offline" have specific meanings in regard to computer technology and telecommunications in which "online" indicates a state of connectivity, while "offline" indicates a disconnected state.

Common vernacular extended from their computing and telecommunication meanings and refers specifically to an Internet connection.

Lastly, in the area of human interaction and conversation, discussions taking place during a business meeting are "online", while issues that do not concern all participants of the meeting should be "taken offline"—continued outside of the meeting.