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Whois & Analysis for riskified.com

Dec 17, 2019 8:50 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for riskified.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Business Software
• Online since
September 16, 2012 Explore Wayback Machine
• Age
11 years, 7 months, 5 days
• Alexa Rank
#72.399, riskified.com is in the world's top 100.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for riskified.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Riskified - eCommerce Revenue Protection & Fraud Prevention
Length: 63 (recommended: 10 to 70)
Meta Description
Riskified turns shoppers into customers. Grow revenue, improve customer experience, eliminate fraudulent chargeback costs & prevent ATO. Learn more here.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Riskified - eCommerce Revenue Protection & Fraud Prevention

http://riskified.com

Riskified turns shoppers into customers. Grow revenue, improve customer experience, eliminate fraudulent chargeback costs & prevent ATO. Learn more here.

Mobile Version

http://riskified.com

Riskified - eCommerce Revenue Protection & Fraud Prevention

Riskified turns shoppers into customers. Grow revenue, improve customer experience, eliminate fraudulent chargeback costs & pr...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by riskified.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Chargeback Confidence: 87% Arrow up

Chargeback is the return of funds to a consumer, mainly used in the United States, forcibly initiated by the issuing bank of the instrument used by a consumer to settle a debt.

Specifically, it is the reversal of a prior outbound transfer of funds from a consumer's bank account, line of credit, or credit card.

Riskified Confidence: 86% Arrow up

Riskified is a privately held company that provides software as a service (SaaS) fraud and chargeback prevention technology.

E-commerce Confidence: 78% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Fraud Confidence: 72% Arrow up

In law, fraud is deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.

Fraud itself can be a civil wrong (i.e., a fraud victim may sue the fraud perpetrator to avoid the fraud and/or recover monetary compensation), a criminal wrong (i.e., a fraud perpetrator may be prosecuted and imprisoned by governmental authorities) or it may cause no loss of money, property or legal right but still be an element of another civil or criminal wrong.

The purpose of fraud may be monetary gain or other benefits, such as obtaining a driver's license or qualifying for a mortgage by way of false statements.

Customer experience Confidence: 65% Arrow

WEBSITE SPEED

riskified.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

27%

riskified.com is faster than approximately 27 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #72.399 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • riskified.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (70.4%)
  • Flag for IsraelIsrael (12.8%)
  • Flag for CanadaCanada (6.7%)
  • Flaf icon for other countryOthers (10.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #15.456
Flag for IsraelIsrael #2.597
Flag for CanadaCanada #20.789

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How riskified.com looks like on a mobile device such as an iPhone.

Tablet
How riskified.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 60% #f0f0f0
  • 17% #10a080
  • 10% #109070
  • 5% #20b090
  • 3% #f0f0ff
  • 2% #ffffff
  • 1% #80a0a0
  • 0% #60a090
  • 0% #409080
  • 0% #5050f0
  • 0% #107060
  • 0% #6060f0

Text/code ratio

riskified.com's text/code ratio is 5.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 18
  • <H4> 11
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Turn shoppers into customers
<H2>
2nd level heading
Fix the leaks in your ecommerce purchase funnel
Preventing fraud at checkout is just one piece of the puzzle.
Why do leading brands choose riskified?
Finish line
Aireuropa
<H3>
3rd level heading
Resource center
Reports
Guides
ınfographics
Case studies
<H4>
4th level heading
ıncrease revenue at every step of the ecommerce path to purchase.
Reduced operational costs and more investment in growth
Customer friction eliminated with a scalable solution
Driving revenue through an optimized, seamless and secure digital channel
Riskified
Alt attributes Arrow up

We found 86 images on this website.
39 ALT attributes are missing on your image tags. The issue affects 36 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on riskified.com https://www.riskified.com/wp-content/uploads/2019/07/reports.svg 1
Image with missing alt attribute found on riskified.com https://www.riskified.com/wp-content/uploads/2019/07/reports-purple.svg 1
Image with missing alt attribute found on riskified.com https://www.riskified.com/wp-content/uploads/2019/07/guides.svg 1
Image with missing alt attribute found on riskified.com https://www.riskified.com/wp-content/uploads/2019/07/guides-purple.svg 1
Image with missing alt attribute found on riskified.com https://www.riskified.com/wp-content/uploads/2019/07/infographics.svg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 39 images on riskified.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.429
  • Likes 207
  • Shares 1.164
  • Comments 58

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 09/16/2012 11 years, 7 months, 5 days ago
Last Modified 08/14/2019 4 years, 8 months, 8 days ago
Expiration Date 09/16/2022 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p04.nsone.net 198.51.44.4 Flag for United StatesUnited States
dns2.p04.nsone.net 198.51.45.4 Flag for United StatesUnited States
dns3.p04.nsone.net 198.51.44.68 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 45.60.152.122
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298
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