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Whois & Analysis for shakeshack.com

Dec 13, 2019 1:15 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for shakeshack.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  American Cuisine
• Online since
April 29, 2000 Explore Wayback Machine
• Alexa Rank
#75.723, shakeshack.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on May 30, 2020.
Title Tag
Shake Shack - Serving Up Delicious Burgers & Shakes Since 2004
Length: 66 (recommended: 10 to 70)
Meta Description
Modern day version of a roadside burger stand serving delicious burgers, chicken, hot dogs, shakes, frozen custard, beer, wine & more.
Length: 138 (recommended: 50 to 160)
Google preview
Desktop Version

Shake Shack - Serving Up Delicious Burgers & Shakes Since 2004

https://shakeshack.com

Modern day version of a roadside burger stand serving delicious burgers, chicken, hot dogs, shakes, frozen custard, beer, wine & more.

Mobile Version

https://shakeshack.com

Shake Shack - Serving Up Delicious Burgers & Shakes Since 2004

Modern day version of a roadside burger stand serving delicious burgers, chicken, hot dogs, shakes, frozen custard, beer, wine &am...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
author Shake Shack
subject Shake Shack
revisit-after 5 Days
distribution Global
rating General
copyright © Shake Shack 2019
robots All
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by shakeshack.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Shake Shack Confidence: 92% Arrow up

Shake Shack is an American fast casual restaurant chain based in New York City.

It started out as a food cart inside Madison Square Park in 2004, and its popularity steadily grew.

It eventually moved to a stand within the park, expanding its menu from New York-style hotdogs to one with hamburgers, hotdogs, fries and its namesake milkshakes.

The company claims to use all-natural 100% Angus beef only and says that its meat has no hormones nor antibiotics.

Frozen custard Confidence: 86% Arrow up

Frozen custard is a cold dessert similar to ice cream, but made with eggs in addition to cream and sugar.

Hot dog Confidence: 77% Arrow up

A hot dog (also spelled hotdog), or frankfurter, frank, or wiener, is a cooked sausage, traditionally grilled or steamed and served in a partially sliced bun as a sandwich.

Typical garnishes include mustard, ketchup, onions, mayonnaise, relish, coleslaw, cheese, chili, olives, and sauerkraut.

Hot dog variants include the corn dog and pig in a blanket.

The hot dog's cultural traditions include the Nathan's Hot Dog Eating Contest and the Oscar Mayer Wienermobile.

Hamburger Confidence: 75% Arrow up

A hamburger or burger is a sandwich consisting of one or more cooked patties of ground meat, usually beef, placed inside a sliced bread roll or bun.

The patty may be pan fried, barbecued, or flame broiled.

Hamburgers are often served with cheese, lettuce, tomato, bacon, onion, pickles, or chiles; condiments such as mustard, mayonnaise, ketchup, relish, or "special sauce"; and are frequently placed on sesame seed buns.

A hamburger topped with a slice of cheese is called cheeseburger.

Chicken as food Confidence: 74% Arrow up

Chicken is the most common type of poultry in the world.

In developed countries, chickens are usually subject to intensive farming methods.

WEBSITE SPEED

shakeshack.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

shakeshack.com is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #75.723 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • shakeshack.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (86.2%)
  • Flaf icon for other countryOthers (13.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #18.171

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How shakeshack.com looks like on a mobile device such as an iPhone.

Tablet
How shakeshack.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 59% #f0f0f0
  • 16% #a0c0e0
  • 4% #60b030
  • 3% #ffffff
  • 3% #e0f0d0
  • 2% #e0f0f0
  • 2% #90c0d0
  • 2% #c0e0f0
  • 1% #c0d0b0
  • 1% #404050
  • 1% #e0e0f0
  • 1% #d0e0ff

Text/code ratio

shakeshack.com's text/code ratio is 10.49%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.49%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 18
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Our story
<H2>
2nd level heading
Rise and shack
Give thegift of shack!
Get the lowdown on all things shack
Holıday cheer advısory: the alpıne tree-o ıs here!
See what else is new
Alt attributes Arrow up

We found 31 images on this website.
18 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 18 images on shakeshack.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.924
  • Likes 2.363
  • Shares 3.751
  • Comments 1.810
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