Whois & Analysis for simpleviewinc.com

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers.

It tries to analyze data about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Content management (CM), is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium.

When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.

Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.

The process is complex enough to manage that several large and small commercial software vendors such as Interwoven and Microsoft offer content management software to control and automate significant aspects of the content lifecycle.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors.

It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services.