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Whois & Analysis for smashbox.com

Dec 3, 2019 1:32 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for smashbox.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
February 20, 1996 Explore Wayback Machine
• Age
28 years, 1 month, 28 days
• Alexa Rank
#167.841, smashbox.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for smashbox.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 8, 2020.
Title Tag
Cruelty Free Makeup, Primers & More | Smashbox
Length: 50 (recommended: 10 to 70)
Meta Description
Shop Smashbox for high-performing primers & foundations, long-wearing lipsticks, on-trend eye makeup & palettes. Free shipping, returns & samples.
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

Cruelty Free Makeup, Primers & More | Smashbox

https://smashbox.com

Shop Smashbox for high-performing primers & foundations, long-wearing lipsticks, on-trend eye makeup & palettes. Free shipping, returns & samples.

Mobile Version

https://smashbox.com

Cruelty Free Makeup, Primers & More | Smashbox

Shop Smashbox for high-performing primers & foundations, long-wearing lipsticks, on-trend eye makeup & palettes. Free ship...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0 maximum-scale=1, minimal-ui user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smashbox.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cruelty-free Confidence: 69% Arrow up

In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals.

Products tested on animals are not considered cruelty-free, since these tests are often painful and cause the suffering of millions of animals every year.

Cosmetics Confidence: 66% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on smashbox.com

TRAFFIC

This website is ranked #167.841 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smashbox.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (65.2%)
  • Flag for IndiaIndia (7.7%)
  • Flaf icon for other countryOthers (27.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #52.441
Flag for IndiaIndia #176.589

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smashbox.com looks like on a mobile device such as an iPhone.

Tablet
How smashbox.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #000000
  • 22% #f0f0f0
  • 22% #ffffff
  • 2% #809020
  • 1% #a0a080
  • 1% #b0b090
  • 1% #c0c0a0
  • 1% #809050
  • 1% #b06060
  • 1% #708020
  • 1% #a07050
  • 1% #506080

Text/code ratio

smashbox.com's text/code ratio is 1.22%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.22%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 9
  • <H3> 55
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
New customer
Sign ın
Smashbox rewards program
You're in!
<H2>
2nd level heading
Hot this week
Or
Are you sure you don't want to join the smashcash rewards program?
Joın now to receıve 100 smashcash poınts!
Bestsellers
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Artıst brush set (2)
Photo fınısh prımer water duos (2)
Gıve an egıft card (2)
Chat wıth a studıo artıst (2)
Vıew the cosmıc celebratıon collectıon (2)
Alt attributes Arrow up

We found 88 images on this website.
69 ALT attributes are missing on your image tags. The issue affects 48 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on smashbox.com /media/export/cms/offers/335x240/2019/1202_CyberMonTues/SBX_Offers_HO19_CyberMonTues_335x240.jpg 1
Image with missing alt attribute found on smashbox.com /media/export/cms/offers/335x240/2019/12_HO19_Markdown/SBX_Offers_HO19_CosmicCelebration_50Off_Markd... 1
Image with missing alt attribute found on smashbox.com /media/export/cms/offers/335x240/2019/1108_StudioSale/SBX_Offers_FreeShippingReturnsSamples_335x240.... 1
Image with missing alt attribute found on smashbox.com /media/export/cms/gnav_whatsnew/2019/Holiday19/ArtistBrushSet/SBX_GNAV_WhatsNew_HO19_CosmicCelebrati... 2
Image with missing alt attribute found on smashbox.com /media/export/cms/gnav_whatsnew/2019/Holiday19/PrimerWaterDuos/SBX_GNAV_WhatsNew_HO19_CosmicCelebrat... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 69 images on smashbox.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.691
  • Likes 296
  • Shares 4.325
  • Comments 70

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 02/20/1996 28 years, 1 month, 28 days ago
Last Modified 11/10/2018 5 years, 5 months, 10 days ago
Expiration Date 02/21/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.elcompanies.com 206.193.132.79 Flag for United StatesUnited States
ns4.elcompanies.com 206.193.170.10 Flag for BelgiumBelgium
ns5.elcompanies.com 203.163.124.200 Flag for JapanJapan

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • CenturyLink Communications
  • IP Address
  • 63.158.167.241
  • Country
  • Flag for United StatesUnited States
  • Region
  • Arizona , Goodyear
  • Latitude and Longitude
  • 33.4294 : -112.3896
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