Whois & Analysis for solvemedia.com

A CAPTCHA (a backronym for "Completely Automated Public Turing test to tell Computers and Humans Apart") is a type of challenge-response test used in computing to determine whether or not the user is human.

Cost-per-engagement (CPE) bidding, also referred to as engagement-based pricing, is an internet advertising model where advertisers only pay when users actively engage with ads.

Solve Media (An Adiant Company) is a privately held CAPTCHA service specializing in challenging users to prove they are human by having them type in the text of an advertiser's brand name which they are calling type-in advertising.

The user challenge is for skippable pre-roll advertising in which the user is given the option to type in an slogan of the current advertiser in order to stop the advertisement that would normally play before the content is allowed to start.

Advertisers only pay if the user watches the first 30 seconds or more of advertising, foregoing the pre-roll skip challenge.

On YouTube, where this is being tried, a range of 20 to 70% with an average 30% of users allow the advertisement to continue entirely even when given the option to skip it with a CAPTCHA challenge.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.