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Whois & Analysis for strala.com

Dec 20, 2019 5:00 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Whois Agent
• Organization
Domain Protection Services, Inc.
• Address
PO Box 1769
• City
Denver
• Zip Code
80201
• State
CO
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for strala.com
45

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Domain Protection Services, Inc. See more
• Category
Business  >  Marketing
• Online since
• Age
19 years, 9 months, 29 days
• Alexa Rank

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 10, 2020.
Title Tag
Strala
Length: 6 (recommended: 10 to 70)
Meta Description
Strala is the industry's only touchpoint data management platform – ensuring the most complete, unified marketing and experience data for actionable insights you need and trust.
Length: 179 (recommended: 50 to 160)
Google preview
Desktop Version

Strala

https://strala.com

Strala is the industry's only touchpoint data management platform – ensuring the most complete, unified marketing and experience data for actionable insights you nee...

Mobile Version

https://strala.com

Strala

Strala is the industry's only touchpoint data management platform – ensuring the most complete, unified marketing and experience d...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by strala.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Touchpoint Confidence: 79% Arrow up

A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d).

When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).

Marketing Confidence: 72% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Data management Confidence: 69% Arrow up

Data management comprises all the disciplines related to managing data as a valuable resource.

Overview.

Industry Confidence: 64% Arrow

WEBSITE SPEED

strala.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.3s

This domain loads at the median speed of 0.3 seconds.

Speed Percentile

98%

strala.com is faster than approximately 98 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.533.961 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How strala.com looks like on a mobile device such as an iPhone.

Tablet
How strala.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 62% #000000
  • 16% #9010d0
  • 9% #c020b0
  • 5% #a020c0
  • 1% #c030c0
  • 1% #401050
  • 1% #7010a0
  • 1% #300050
  • 1% #8030a0
  • 0% #602060
  • 0% #e0a0f0
  • 0% #402060

Text/code ratio

strala.com's text/code ratio is 9.16%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.16%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 3
  • <H3> 9
  • <H4> 8
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Marketing insights and attribution are worthless without the right data
Getting to the right datais really hard...
The state of marketing attribution
You need complete, unified, and predefined data
Get better insights with the right data foundation
<H2>
2nd level heading
A touchpoint management and insights platformbuilt for marketers by marketers
Your foundation for better insights starts with strala touchpoints.
ıt's not you. ıt's your data.
<H3>
3rd level heading
Strala prism
Strala journeystream
Strala touchpoints
ıllustrate effectiveness
Attribute the right credit
<H4>
4th level heading
3 reasons why
Reason #1
Reason #2
Reason #3
Start trustıng your data agaın.schedule a demo.
Alt attributes Arrow up

We found 57 images on this website.
49 ALT attributes are missing on your image tags. The issue affects 15 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on strala.com https://assets-global.website-files.com/5b2ad9eb08e036a68af444f1/5b2adfa464e504fa57e89e57_Strala-Whi... 1
Image with missing alt attribute found on strala.com https://assets-global.website-files.com/5b2ad9eb08e036a68af444f1/5b64a74878f5c566e626bc3f_Right%20Ar... 1
Image with missing alt attribute found on strala.com https://assets-global.website-files.com/5b2ad9eb08e036a68af444f1/5c7c756c9254e967e6c32f34_Strala%20L... 2
Image with missing alt attribute found on strala.com https://assets-global.website-files.com/5b2ad9eb08e036a68af444f1/5c7c86b8eaea1dbff697c438_Overview_i... 10
Image with missing alt attribute found on strala.com https://assets-global.website-files.com/5b2ad9eb08e036a68af444f1/5c7c90cbced3c76ef1e24e04_Touchpoint... 12

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 49 images on strala.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 237
  • Likes 15
  • Shares 221
  • Comments 1

DOMAIN REGISTRAR

Domain Registrar NAME.COM, INC.
Registration Date 06/24/2004 19 years, 9 months, 29 days ago
Last Modified 05/16/2019 4 years, 11 months, 9 days ago
Expiration Date 06/24/2021 Expired
Nameservers Arrow up
Host IP Address Country
clark.ns.cloudflare.com 173.245.59.87 Flag for United StatesUnited States
lorna.ns.cloudflare.com 173.245.58.190 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 34.193.69.252
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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