mobile
  1. Website analyzer
  2. Countries
  3. France
  4. superdrug.com
Mobile menu

Whois & Analysis for superdrug.com

Nov 18, 2019 8:11 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for superdrug.com

SEO SCORE

superdrug.com
Make your link ↑ do-follow
69

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
Arrow
Make all versions of your website point to the same URL.
Arrow

OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
September 23, 1999 Explore Wayback Machine
• Age
24 years, 7 months
• Alexa Rank
#23.074, superdrug.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for superdrug.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 16, 2020.
✅ Title Tag
Superdrug | Beauty, Health, Skincare & Perfume
Length: 50 (recommended: 10 to 70)
❌ Meta Description
Superdrug.com has a great range of Fragrance and Electrical Offers as well as a range of health and beauty products in make-up, skincare, toiletries, perfume, hair, electrical, men's and health products.
Length: 203 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Superdrug | Beauty, Health, Skincare & Perfume

https://superdrug.com

Superdrug.com has a great range of Fragrance and Electrical Offers as well as a range of health and beauty products in make-up, skincare, toiletries, perfume, hair,...

Mobile Version

https://superdrug.com

Superdrug | Beauty, Health, Skincare & Perfume

Superdrug.com has a great range of Fragrance and Electrical Offers as well as a range of health and beauty products in make-up, sk...

✅ Encoding
Great, language/character encoding is specified: utf-8
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://superdrug.com https://superdrug.com/
https://superdrug.com https://superdrug.com/
http://www.superdrug.com https://www.superdrug.com/
https://www.superdrug.com https://www.superdrug.com/
✅ Robots.txt
https://superdrug.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1, user-scalable=0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by superdrug.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Superdrug Confidence: 85% Arrow up

Superdrug Stores PLC (trading as Superdrug) is a health and beauty retailer in the United Kingdom, and the second-largest in the country behind Boots.

The company has been a subsidiary of A.S.

Watson Group since 2002, itself part of the Hong Kong conglomerate CK Hutchison Holdings.

It trades from nearly 900 stores across the UK and Ireland with the recent intention another 100 over the next 3 years.

Superdrug employs over 14,000 people ranging from minimum wage jobs to some of the highest paid within the industry.

Superdrug is currently the UK's fastest growing health and beauty retailer more than doubling its profit in 2015.
Perfume Confidence: 78% Arrow up

Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents - used to give the human body, animals, food, objects, and living-spaces "a pleasant scent".
Cosmetics Confidence: 75% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.
Personal care Confidence: 73% Arrow up

Personal care or toiletries is the industry which manufactures consumer products used in personal hygiene and for beautification.
Aroma compound Confidence: 72% Arrow up

An aroma-compound, also known as an odorant, aroma, fragrance, or flavor, is a chemical compound that has a smell or odor.

A chemical-compound has a smell or odor when it is sufficiently volatile to be transported to the olfactory system in the upper-part of the nose.

WEBSITE SPEED

✅ superdrug.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54%

superdrug.com is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #23.074 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • superdrug.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (4.2%)
  • Flag for United States of AmericaUnited States of America (6.1%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (78.2%)
  • Flaf icon for other countryOthers (11.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #55.225
Flag for PakistanPakistan #34.444
Flag for United States of AmericaUnited States of America #76.458
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #450

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How superdrug.com looks like on a mobile device such as an iPhone.

Tablet
How superdrug.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 77% #000000
  • 5% #ffffff
  • 4% #f0f0f0
  • 2% #100000
  • 2% #fff0ff
  • 2% #301020
  • 1% #d01080
  • 1% #e0b0d0
  • 1% #703050
  • 1% #f0f0ff
  • 0% #701040
  • 0% #801050

Text/code ratio

ⓘ superdrug.com's text/code ratio is 5.25%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.25%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 4
  • <H4> 6
  • <H5> 5
  • <H6> 0
<H1>
Top level heading
Superdrug
<H2>
2nd level heading
Don't have an account?
Black fridayearly access is here for our members!
On your radar
Stay healthy thıs wınter
More from superdrug
SEE MORE
<H3>
3rd level heading
Members £20.00
Members £18.99
Members £18.49
Members £8.00
<H4>
4th level heading
Delivery & returns
Customer service
About us
Services
ınformation
SEE MORE
<H5>
5th level heading
Get the health & beautycard
Payment methods
Download superdrug app
We support
Superdrug stores plc is registered to sell medicines
❌ Alt attributes Arrow up

We found 53 images on this website.
17 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on superdrug.com https://www.superdrug.com/medias/custom-content/projects/2019/BlackFriday/Homepage_Grid1_Gifting_WK4... 1
Image with missing alt attribute found on superdrug.com https://www.superdrug.com/medias/custom-content/projects/2019/BlackFriday/Homepage_Grid2_Hair_WK46_v... 1
Image with missing alt attribute found on superdrug.com https://www.superdrug.com/medias/custom-content/projects/2019/BlackFriday/Homepage_Grid3_Oral_Care_W... 1
Image with missing alt attribute found on superdrug.com https://www.superdrug.com/medias/custom-content/projects/2019/BlackFriday/bf-home-grid-4.png 1
Image with missing alt attribute found on superdrug.com /medias/custom-content/img/ft-footer-dare-logo-3.png 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 17 images on superdrug.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 21.795
  • Likes 404
  • Shares 20.835
  • Comments 556

DOMAIN REGISTRAR

ⓘ Domain Registrar NOM IQ LTD (DBA COM LAUDE)
ⓘ Registration Date 09/23/1999 24 years, 7 months ago
ⓘ Last Modified 07/09/2019 4 years, 9 months, 16 days ago
ⓘ Expiration Date 09/23/2023 Expired

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Akamai Technologies
  • ⓘ IP Address
  • 23.217.186.47
  • ⓘ Country
  • Flag for FranceFrance
  • ⓘ Region
  • Île-de-France , Paris
  • ⓘ Latitude and Longitude
  • 48.8566 : 2.35222
SHARE THIS PAGE
Guest Post - Homepage Link - Regular Page Link
Yearly Advertising - Monthly Advertising
642 Turnbuckle Dr, Redwood City CA 94063