swissarmy.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.

• Contact Name

Victorinox Swiss Army, Inc

• Organization

Victorinox Swiss Army, Inc

• Address

7 VICTORIA DR

• City

MONROE

• Zip Code

06468-1664

• State

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

Network Solutions, LLC
See Domain Dates and Nameservers
See Server Details

SEO SCORE

swissarmy.com
Make your link ↑ do-follow

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner

Victorinox Swiss Army, Inc See more

• Category

Hobbies & Interests > Weapons

• Online since

February 28, 1997 Explore Wayback Machine

• Age

27 years, 1 month, 26 days

• Alexa Rank

#136.742, swissarmy.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on September 3, 2020.

✅ Title Tag

Victorinox Swiss Army (USA) | Victorinox Homepage
Length: 49 (recommended: 10 to 70)

✅ Meta Description

Victorinox ✚ Makers of the Original Swiss Army Knife ✚ High quality products ✚ Watches, Cutlery, Travel Gear and Fragrances ✚ Order online now!
Length: 151 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Victorinox Swiss Army (USA) | Victorinox Homepage

https://swissarmy.com

Victorinox ✚ Makers of the Original Swiss Army Knife ✚ High quality products ✚ Watches, Cutlery, Travel Gear and Fragrances ✚ Order online now!

Mobile Version

https://swissarmy.com

Victorinox Swiss Army (USA) | Victorinox Homepage

Victorinox ✚ Makers of the Original Swiss Army Knife ✚ High quality products ✚ Watches, Cutlery, Travel Gear and Fragrances ✚ Orde...

✅ Encoding

Great, language/character encoding is specified: utf-8

ⓘ Hreflang Tags

Alternate URL	Hreflang
https://www.swissarmy.com/us/en	en-us
https://www.swissarmy.com/ca/en	en-ca
https://www.swissarmy.com/ca/fr	fr-ca
https://www.victorinox.com/mx/es	es-mx
https://www.victorinox.com/mx/en	en-mx
https://www.victorinox.com/br/pt	pt-br
https://www.victorinox.com/br/en	en-br
https://www.victorinox.com/cl/es	es-cl
https://www.victorinox.com/cl/en	en-cl
https://www.victorinox.com/pe/es	es-pe
https://www.victorinox.com/pe/en	en-pe
https://www.victorinox.com/ch/de	de-ch
https://www.victorinox.com/ch/fr	fr-ch
https://www.victorinox.com/ch/it	it-ch
https://www.victorinox.com/ch/en	en-ch
https://www.victorinox.com/de/de	de
https://www.victorinox.com/de/en	en-de
https://www.victorinox.com/fr/fr	fr-fr
https://www.victorinox.com/fr/en	en-fr
https://www.victorinox.com/uk/en	en-gb
https://www.victorinox.com/pl/pl	pl-pl
https://www.victorinox.com/pl/en	en-pl
https://www.victorinox.com/kr/ko	ko-kr
https://www.victorinox.com/kr/en	en-kr
https://www.victorinox.com/cn/zh	zh-cn
https://www.victorinox.com/cn/en	en-cn
https://www.victorinox.com/hk/zh	zh-hk
https://www.victorinox.com/hk/en	en-hk
https://www.victorinox.com/tw/zh	zh-tw
https://www.victorinox.com/tw/en	en-tw
https://www.victorinox.com/jp/ja	ja-jp
https://www.victorinox.com/jp/en	en-jp
https://www.victorinox.com/global/en	en
https://www.victorinox.com/global/fr	fr-be
https://www.victorinox.com/global/it	it
https://www.victorinox.com/global/es	es

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://swissarmy.com	https://www.swissarmy.com/us/en
https://swissarmy.com	https://www.swissarmy.com/us/en
http://www.swissarmy.com	https://www.swissarmy.com/us/en
https://www.swissarmy.com	https://www.swissarmy.com/us/en

✅ Robots.txt

https://www.swissarmy.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1, user-scalable=no
ⓘ robots	index,follow,noodp

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swissarmy.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Swiss Army knife Confidence: 91%

The Swiss Army knife is a pocketknife or multi-tool manufactured by Victorinox AG (and up to 2005 also by Wenger SA). The term "Swiss Army knife" was coined by American soldiers after World War II due to the difficulty they had in pronouncing "Offiziersmesser", the German name.

Victorinox Confidence: 81%

Victorinox is a knife manufacturer based in the town of Ibach, in the Canton of Schwyz, Switzerland. It is well known for its Swiss Army knives. The Swiss Army knives made by Victorinox are all made of highest quality Swedish steel from Sandvik. Since its acquisition of rival Wenger in 2005, it has, once more, become the sole supplier of multi-purpose knives to the Swiss army. It is the biggest manufacturer of pocket knives in the world; in addition, they have a substantial line of watches, apparel, and travel gear.

Baggage Confidence: 77%

Baggage or luggage consists of bags, cases, and containers which hold a traveller's articles during transit.

Cutlery Confidence: 76%

Cutlery includes any hand implement used in preparing, serving, and especially eating food in the Western world. A person who makes or sells cutlery is called a cutler. The city of Sheffield in England has been famous for the production of cutlery since the 17th century and a train – the Master Cutler – running from Sheffield to London was named after the industry.

Perfume Confidence: 70%

Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents - used to give the human body, animals, food, objects, and living-spaces "a pleasant scent".

WEBSITE SPEED

✅ swissarmy.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

39%

swissarmy.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #136.742 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (54.1%)
India (17.0%)
Others (28.9%)

Traffic country ranks

Country	Rank
United States of America	#47.132
India	#81.989

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swissarmy.com looks like on a mobile device such as an iPhone.

Tablet
How swissarmy.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

81% #ffffff
18% #909090
1% #f0f0f0
1% #a0a0a0
0% #c0c0c0
0% #d0d0d0
0% #b0b0b0
0% #e0e0e0

Text/code ratio

ⓘ swissarmy.com's text/code ratio is 3.73%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 3.73%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 1
<H3> 12
<H4> 4
<H5> 0
<H6> 0

<H1>

Top level heading
Welcome to victorinox

<H2>

2^nd level heading
We recommend

<H3>

3^rd level heading
Lexicon professional lexington 15 (2)
Fibrox® pro boning knife (2)
Fieldforce (2)
Super tinker winter magic special edition 2019 (2)
Compact laptop backpack
Fibrox® pro chinese chef's knife
ı.n.o.x. carbon mechanical
Nail clipper

<H4>

4^th level heading
Meta navigation (2)
Main navigation
Service navigation

❌ Alt attributes

We found 58 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 11 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	//assets.victorinox.com/_ui/static/media/icons/icon_country_us.svg?144533	2
	//assets.victorinox.com/medias/?context=bWFzdGVyfG5hdmlnYXRpb25fY2FycGV0fDQwNjgyfGltYWdlL2pwZWd8aDAz...	1
	//assets.victorinox.com/medias/?context=bWFzdGVyfG5hdmlnYXRpb25fY2FycGV0fDQ5MzgwfGltYWdlL2pwZWd8aGM4...	1
	//assets.victorinox.com/medias/?context=bWFzdGVyfG5hdmlnYXRpb25fY2FycGV0fDc4NTMwfGltYWdlL2pwZWd8aDdh...	1
	//assets.victorinox.com/medias/?context=bWFzdGVyfG5hdmlnYXRpb25fY2FycGV0fDkyNDY0fGltYWdlL2pwZWd8aGI5...	1
	//assets.victorinox.com/medias/?context=bWFzdGVyfG5hdmlnYXRpb25fY2FycGV0fDUxMjgyfGltYWdlL2pwZWd8aDhm...	1
	//assets.victorinox.com/medias/?context=bWFzdGVyfG5hdmlnYXRpb25fY2FycGV0fDQ4MDc4fGltYWdlL2pwZWd8aGEy...	1
	//trc.taboola.com/1180530/log/3/unip?en=page_view	1
	https://www.facebook.com/tr?id=589899491178895&ev=PageView&noscript=1	2
	https://bat.bing.com/action/0?ti=4058040&Ver=2&mid=b199ba3c-f351-5327-5106-7248b1622b46&pi=0&lg=en-U...	1
	https://bat.bing.com/action/0?ti=5489755&Ver=2&mid=d898cc75-9fee-53da-bf62-ce0236ceed16&pi=0&lg=en-U...	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on swissarmy.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 222 links on the homepage of this website.

ⓘ Internal links : 216

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
Cart	text	/us/en/cart
Stores	text	/us/en/storefinder
Account	text	/us/en/myvictorinox
\|Log in	text	/us/en/myvictorinox
AccountLogged out	text	/us/en/myvictorinox
	image	/us/en/
Swiss Army Knives	text	/us/en/swiss-army-knives/cms/swissarmyknives-main
Product Categories	text	/us/en/products/swiss-army-knives/c/sak
Small Pocket Knives	text	/us/en/products/swiss-army-knives/small-pocket-knives/c/sak_smallpocketknives
Medium Pocket Knives	text	/us/en/products/swiss-army-knives/medium-pocket-knives/c/sak_mediumpocketknives
Large Pocket Knives	text	/us/en/products/swiss-army-knives/large-pocket-knives/c/sak_largepocketknives
Garden & Sports	text	/us/en/products/swiss-army-knives/garden-%26-sports/c/sak_sport_and_garden_tools
SwissCards	text	/us/en/products/swiss-army-knives/swisscards/c/sak_swisscard
SwissTools	text	/us/en/products/swiss-army-knives/swisstools/c/sak_swisstool
Manicure & Pedicure	text	/us/en/products/swiss-army-knives/manicure-%26-pedicure/c/sak_manicure_pedicure
Pouches & Accessories	text	/us/en/products/swiss-army-knives/accessories/c/sak_accessories
Wood Collection	text	/us/en/products/swiss-army-knives/wood/collection/sak-collection/sak_collection_sak-c052
Alox Collection	text	/us/en/collection/sak-collection/sak_collection_sak-c051
Limited Editions	text	/us/en/collection/sak-collection/sak_collection_sak-c000
Camouflage Collection	text	/us/en/collection/sak-collection/sak_collection_sak-c001
Wounded Warrior	text	/us/en/wounded-warrior-collection/cms/wounded-warrior
Outdoor Master	text	/us/en/cms/outdoor-master
Inspiration	text	/us/en/the-world-of-pocket-knives/cms/discover-pocketknives
Personalization	text	/us/en/personalization/cms/personalization
Quality & other Facts	text	/us/en/quality-%26-other-facts/cms/swiss-army-knives-quality
Carving with Kids	text	/us/en/carving-with-kids/cms/campaign-kids-main
Inspiration & Stories	text	/us/en/ınspiration-%26-stories/cms/swiss-army-knives-stories
Wine Master	text	/us/en/wine-master/cms/wine-master
Victorinox Design Contest	text	/us/en/classic-limited-edition/cms/classic-limited-edition
Service	text	/us/en/swiss-army-knives-product-support/cms/service-swiss-army-knife
FAQ	text	/us/en/swiss-army-knives-faq/cms/service-swiss-army-knives-faq
Care Tips	text	/us/en/swiss-army-knives-care-tips/cms/service-swiss-army-knife-care-tips
Downloads	text	/us/en/swiss-army-knives-downloads/cms/service-swiss-army-knife-downloads
Cutlery	text	/us/en/victorinox-cutlery/cms/cutlery-main
Product Categories	text	/us/en/products/cutlery/c/cut
Chef's Knives	text	/us/en/products/cutlery/chef%27s-knives/c/cut_chefknives
Steak Knives	text	/us/en/products/cutlery/steak-knives/c/cut_steakpizzaknives
Paring Knives	text	/us/en/products/cutlery/paring-knives/c/cut_paringknives
Bread Knives	text	/us/en/products/cutlery/bread-knives/c/cut_breadbaking
Knife Blocks & Sets	text	/us/en/products/cutlery/knife-blocks-%26-sets/c/cut_knivesets_blocks
Kitchen Utensils & Cutting Boards	text	/us/en/products/kitchen-utensils-%26-cutting-boards/c/cut_accessories
Flatware	text	/us/en/products/cutlery/flatware/c/cut_flatware
Swiss Modern	text	/us/en/collection/cut-collection/cutlery_collection_cut-c005
Fibrox	text	/us/en/collection/cut-collection/cutlery_collection_cut-c001
Grand Maître	text	/us/en/collection/cut-collection/cutlery_collection_cut-c002
Swiss Classic	text	/us/en/collection/cut-collection/cutlery_collection_cut-c004
Rosewood	text	/us/en/collection/cut-collection/cutlery_collection_cut-c003
Inspiration	text	/us/en/meet-our-kitchen-helpers/cms/cutlery-finder
Meet our Kitchen Helpers	text	/us/en/meet-our-kitchen-helpers/cms/cutlery-finder
Form Follows Function	text	/us/en/form-follows-function/cms/form-follows-function

ⓘ External links : 6

Anchor	Type	URL
Submit a Repair Request	text	https://service.swissarmy.com/
	image	http://xmas19.victorinox.com
No anchor	empty	https://www.facebook.com/victorinoxswissarmy
No anchor	empty	https://twitter.com/swissarmy
No anchor	empty	http://www.youtube.com/user/victorinoxswissarmy
No anchor	empty	http://instagram.com/victorinoxswissarmy

DOMAIN REGISTRAR

ⓘ Domain Registrar	NETWORK SOLUTIONS, LLC
ⓘ Registration Date	02/28/1997 27 years, 1 month, 26 days ago
ⓘ Last Modified	12/19/2017 6 years, 4 months, 7 days ago
ⓘ Expiration Date	03/01/2022 Expired

Nameservers

Host	IP Address	Country
cbru.br.ns.els-gms.att.net	68.94.156.132	United States
cmtu.mt.ns.els-gms.att.net	99.99.99.132	United States

SERVER DETAILS

ⓘ Service Provider (ISP)
Telecity UK LIR
ⓘ IP Address
62.209.54.80
ⓘ Country
Germany
ⓘ Region
Hesse , Frankfurt am Main
ⓘ Latitude and Longitude
50.1109 : 8.68213

HOBBIES & INTERESTS > WEAPONS COMPETITORS IN GERMANY

Domain
victorinox.com
ernstings-family.de

BROWSE ANALYSES

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Whois & Analysis for swissarmy.com

DOMAIN OWNER WHOIS

SEO SCORE

PERFORMANCE OPPORTUNITIES

SPARK YOUR SIDE HUSTLE

OVERVIEW

FREE FORM BUILDER

TECHNICAL SEO & SECURITY

SEMANTIC ANALYSIS

WEBSITE SPEED

Page Loading Time

2.1s

Speed Percentile

39%

PAGESPEED INSIGHTS

TRAFFIC

Daily visitors by country

Traffic country ranks

LAYOUT

Main colors used

Text/code ratio

Main HTML tags

LINKS

SOCIAL MEDIA PRESENCE

DOMAIN REGISTRAR

SERVER DETAILS

HOBBIES & INTERESTS > WEAPONS COMPETITORS IN GERMANY

BROWSE ANALYSES